Convergence Corner: How Jen Stanton Implemented Promo to her Print Business and Never Looked Back
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What Is Your Say/Do Ratio?
There are many admirable characteristics that help accelerate success in business and life. One characteristic is “reliability” which can be measured by your say/do ratio. Your say/do ratio is simply the ratio of the promises (things you say you will do) to the promises you keep (the things actually you do) that you said you will…
Good Pride Month Promos Need More Than Just Rainbows
During Pride Month in June, all sorts of consumer brands and service providers adopt the rainbow flag as a way to show support for the LGBTQ+ community. But simply putting a rainbow on a product is no longer enough. Consumers and activists increasingly want to see action combined with these shows of support…
How to Build a High-Performing Team With Keith Ferrazzi
“High performing teams have radical candor and accountability—they will say what they’re thinking about ideas and each other,” explains Keith Ferrazzi, founder of a global consulting and coaching firm that works with Fortune 100 companies. Ferrazzi shares his secrets on…
How to Add Calculations in QuickBooks Reports
Ask the Accountant… Question: Can I add calculations to reports in QB Premier? Answer: Yes. QB Premier has a wide array of reports, and you can access the QuickBooks Community for contributed reports. All QB Premier reports can be expanded by way of a link to Excel. Click on Excel at the top of the…
Miller Lite and New Balance Created the Ultimate Father’s Day Can Cooler
Miller Lite partnered with New Balance for the first ever “beer shoe,” which is just a regular can cooler made from shoe material. Specifically, it’s modeled after the official shoe of lawn-mowing dads everywhere, the New Balance 624. The only thing missing are the grass stains…
Scalable Brands Makes Promo Industry Acquisitions, Including PMGOA
Venture capital firm Scalable Brands, which focuses on the promotional products and print-on-demand industries, announced that it has acquired Promotional Manufacturing Group of America (PMGOA), which is rebranding as Promoful. It has also acquired SameDayPOD, which includes Swagify.com. The brands will move forward as Promoful and SameDayPOD, and will be led by Ben Taylor as president…
BTS Fans Are Buying Everything McDonald’s Puts the Band’s Logo On (and We Don’t Just Mean Merch)
After a couple of merchandise collaborations with music stars, McDonald’s finally released its collaboration with K-Pop sensations BTS. The partnership includes employee uniforms, a merch collection and branded food packaging. And BTS fans are going nuts, even buying the sauce packets from resale sites like eBay…
The Real ROI of Social Media for Distributors
Just like when you joined a networking group, joining and showing up once in a while won’t get you any results. The same goes for social media. Social media is the space where you can get discovered by your ideal prospects and become familiar to them so you’re on their radar when they’re ready to buy…
Zing Manufacturing Hires MacMarketing as First Multi-Line Reps for Zing and S’well
Zing Manufacturing, Tempe, Ariz., the exclusive supplier of S’well products in the promotional products market industry, announced the hiring of MacMarketing as its first multi-line representatives. “I have known both Nick and Mark Chipchase for many, many years,” said Zing Manufacturing senior vice president of sales Rich Corvalan. “We are thrilled to bring them on…