5 Do’s and Don’ts of Using LinkedIn for Your Promo Business

We recently covered the topic of LinkedIn—specifically, how a handful of promo pros are using the platform and how you can get the most out of it for your own promo business. But with so much to know and learn about LinkedIn, there’s always more to cover. So we created this list of LinkedIn do’s and don’ts…

Illinois Glove Company/Honest Abe Gloves Hires National Sales Manager

Illinois Glove Company/Honest Abe Gloves, Northbrook, Ill., announced that it added Jeff Mann to its team as national sales manager in March. Mann has 14 years of industry experience, serving as national sales manager for Wov-in Brands for 10 years and at Your Custom Bag Solution for four years…

How an English Soccer Team Is Using Augmented Reality on Its New Jerseys

With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team…

Finding Room for Creative Promotions in the Health Care Market

Just because something like health care is rooted in science doesn’t mean there isn’t room for creativity. When your clients are in health care or other human services, it’s possible to find ways to get creative with your promotional and print offerings, and combinations of the two…