PCNA Adds OXO to Brand-Name Offerings

PCNA  is cooking up something new. The Top 40 supplier now offers select items from kitchenware brand OXO to distributors across the U.S. and Canada. Among…

The Case for Rolling Back Postage Prices for Catalogs and Direct Mail

The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back. Basic economic principles apply to the pricing decisions for catalogs and direct mail: Catalogs (and direct mail) are very sensitive to the cost of mailing. More…

Navigating Growth Opportunities to Complement Commercial Print

When you hear the term “commercial printer” a few things probably immediately spring to mind if you’ve been in this industry for any amount of time. Those things probably include offset presses, applications like product brochures or direct mail, or long runs that can stretch into the hundreds of thousands of pieces. And while all…