The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your results. Many marketers spend all their time focused…
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SanMar Executive Advocates for AGOA Renewal Before Senate Finance Committee
SanMar said the soon-to-expire African Growth and Opportunity Act enables a production chain for domestic apparel providers that supports jobs in the U.S. while helping bring people abroad out of poverty.
printIQ Announces Update for Print Management Service
printIQ has announced the release of the 48th version of its cloud-based print management program, designed for print professionals across the industry in wide format, apparel, labels, packaging, commercial print and more. The company said in a press statemen that the latest update was influenced by customer feedback and industry requests. The updated version includes…
Tariff Exemptions To End as Supply Chain Challenges Rear, Levy Increases Loom
The United States Trade Representative announced last week that it’s going to allow more than 230 product-specific exclusions from the so-called Section 301 tariffs on items imported from China to expire by June 14.
HanesBrands Inks Deal to Sell Champion to Authentic Brands Group
HanesBrands has agreed to sell its Champion brand to Authentic Brands Group for $1.2 billion.
Leveraging Digital Label Presses for Seasonal and Regional Marketing
If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…
BAMKO Hires New VP To Lead Expansion of Commercial Print Business
BAMKO says it’s gearing up for a strategic expansion into the commercial print market, and has tapped Michael O’Neal to spearhead the effort.
California Lawmakers Pass Bills To Ban Thick-Film ‘Reusable’ Plastic Bags
California is getting closer to banning reusable plastic bags at grocery and convenience stores – closing a loophole on the plastic bag ban passed there a decade ago.
PRINTING United Alliance and drupa Announce Partnership
PRINTING United Alliance, Fairfax, VA, announced last week a new partnership with European printing industry trade show drupa. “PRINTING United Expo’s one-roof approach aligns very strongly with what drupa has brought to the industry over the last seven decades,” says Sabine Geldermann, director of Portfolio Print…
Discover Why We’re the Best in Apparel Decoration!
At Hightech Grafix, we pride ourselves on being the best contract apparel decorator in the country. Led by our dedicated customer service team, and our exceptional production staff, we specialize in premium Screen Printing, Embroidery, and Direct To Film (DTF). Our lightning-fast one-hour quoting process, state-of-the-art job tracking software, free inbound & outbound shipping, and commitment to quality ensure that we exceed your expectations every time. Partner with us and experience unmatched service and reliability.