Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.
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Editor’s Picks: Popular Polos & Golf Accessories
Suggest these branded polos and golfing essentials to corporate clients that host annual charity golf tournaments.
Decorating Roundup: International Coatings Releases White Ink for Polyester
Also, Vastex offers a new exhaust hood for direct-to-film printing, and Tru Art Advertising Calendars has invested in a digital inkjet production printer.
Trump Issues Executive Order Phasing Out Paper Checks Issued by Government
The order states that all government departments and agencies must switch to digital payments by September.
Quiz: Is My Client a Good Fit for Custom Products?
Answer four quick questions to find out if your client’s project is an upsell opportunity for completely custom, made-to-order products.
Q&A: Fujifilm’s Vision for the Future of Print
In this exclusive Q&A conducted during FUJIFILM North America Corp., Graphic Communication Division’s recent Digital Disruption Reveal, Printing Impressions speaks with Hidetoshi “Toshi” Kino, senior managing director of print-on-demand solutions, and Yuji Oki, general manager, about the division’s evolving strategy, vision, and mission.
Bluesky’s Viral T-Shirt Mocking Mark Zuckerberg Embodies Moment Merch Success
The social media platform’s CEO wore a shirt on stage at South by Southwest mocking a shirt that Meta CEO Zuckerberg wore to hype himself. Fans (or haters) wanted in on the Bluesky action.
Super Bowl 2025: Breaking Down the Graphics
In this final part of the three-part series, we talked about some of the specific challenges the bluemedia team faced this year, including snow in New Orleans, as well as a peek into the future and what Orr is already thinking about for Super Bowl 2026.
Cintas Ends $5.3 Billion Acquisition Bid for UniFirst
The Counselor Top 40 distributor said it couldn’t hold substantive talks with UniFirst, a key competitor in the uniforms space, on what would have been its biggest acquisition ever.
Transforming Trash Into Tech: Gomi’s Innovative Upcycled Accessories
The U.K.-based company takes hard-to-recycle plastics and retired e-bike batteries and transforms them into power banks and other accessories. The brand has won admirers in promo.