Patagonia Hid a Secret, R-Rated Message On Some of Its Clothing Tags

If you happened to have purchased Patagonia’s Road to Regenerative Stand Up Shorts, you might have noticed a tiny little message on a tag. Or, maybe you didn’t notice it. To tie in with the shorts’ purpose of rehabilitating farmland through a partnership with organic farmers, Patagonia slipped a little message in on the tag…

VisionUSA Collaborates With Rocketbook to Launch Home HQ Kits

VisionUSA, in collaboration with Rocketbook, is launching a Home HQ Kit to offer customers a branded, high-quality, tech-savvy collection of customized essentials that make employees’ work-from-home experience more convenient, productive and efficient…

Popeyes Wants You to Tailgate From Home With a Pretty Great Promo Campaign

NFL football is back, baby! It just looks a little different than we’re used to. Sure, you could still go tailgate in the parking lot, but that’s about the extent of it. And, for safety reasons, it’s probably best to do the tailgating at home. At least that’s what Popeyes and Dr. Pepper think you should do with their new co-branded promotional campaign…

‘Don’t Miss It’: How Promo Got Back to Business at Our Virtual Power Meeting Event

The Back to Business Virtual Meeting took our now-classic Power Meeting event format and moved it to a first-class online platform. Leading up to the event, we weren’t sure it could fully replicate the Power Meeting experience. Now that it’s over, we can safely say it shattered our expectations. Don’t believe us? Ask the distributors who were there…

‘Be a Conduit’: 3 Tips to Earn More Referrals

Referrals can make a huge difference for your business. Your customers will spread the word about your exemplary service and products, and if you form relationships with colleagues, they’ll likely help you out if you take the initiative to do the same…