It seems like the holiday season gets earlier and earlier every year. 2020 has had its fair share of time-warp moments, but it’s probably safe to hold off on all things holiday until at least after Labor Day Weekend. Dairy Queen might not have gotten that memo, though, based on the fact that it’s already selling elf sweaters…
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Zoom Shirts and More: What’s Trending in Women’s Promotional Apparel
While things are different right now, the entire universe hasn’t been upended to the point where we’re all going to start wearing drab jumpsuits. Fashion is still fashion, and thanks to the internet and TV, we can still keep track of the newest looks. We can use that as our primary yardstick for what people want…
alphabroder Launches Digitally Enhanced Catalog
alphabroder, Trevose, Pa., released its state-of-the-art 2021 digitally enhanced catalog. Loaded with exclusive video from the industry’s top brands that better display key features of products and designed to deliver an engaging, safe way to sell, the premier of this catalogue and its companion web connect feature uses innovation to put thousands of unique styles…
Impossible Foods Washed Hundreds of Cars (and Gave Out Branded Gift Bags) for Experiential Promotion
Impossible Foods, the plant-based food company that’s growing in popularity thanks to its pretty realistic meat substitutes, tied together two short activities—driving through a Los Angeles car wash and cooking an Impossible burger—for one experiential promotion. As it turns out, both activities take about four minutes. And so, “The Great Pickup Party” was born…
TikTok Partners With Teespring to Let Users Sell Branded Merchandise Directly in App
TikTok, the wildly popular social media platform, is now opening the door for content creators to sell merchandise directly through the app. TikTok partnered with Teespring to allow content creators to design their own merchandise and let fans buy it directly on the app. This is a first for TikTok, but not new for similar apps like YouTube or Instagram…
Make More Money Selling High-Profit Street Fleece
Living during a pandemic has caused some major shifts. Distributors and decorators are selling lots of fleece streetwear—now also fondly known as “everyday wear.” And, this big-profit category is showing no signs of slowing down. What does this massive trend toward fleece mean for you? In this episode, you’ll learn about these year-long selling opportunities, the huge profit margins you can make with fleece, and 2021 apparel trends. Get ready to propel your business toward premium comfort.
The 2020 Top Promotional Products Suppliers List
Your guide to the promo industry’s best supplier companies–now featuring our 2020 Supplier Excellence Awards
Proforma Launches Business Success Webinar Series
Proforma, Cleveland, has launched a new series of webinars called “New Days, New Ways” as a sequel to its original “Rise & Thrive” webinar series. The “Rise & Thrive” series, introduced in March 2020, included more than 100 webinars focused on helping members pivot and innovate during the first several months of COVID-19. This original…
UCLA Sues Under Armour for $200M Over Breach of Record Apparel Contract
A lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA…
In Its War Against Apple, Epic Games Wants Fortnite Fans to Create and Sell Their Own #FreeFortnite Merch
Epic Games, maker of the video game Fortnite, has been waging an all-fronts war on Apple, holding in-game events blasting the tech company and making sure Fortnite players know who the true villain is the ongoing dispute between the two companies. And, because it’s 2020, the war has now inevitably extended into branded merchandise…