Royal Apparel, Hauppage, N.Y., announced it is adapting to the current needs of customers with new virtual capabilities. The cancellation or postponement of trade shows, in-person presentations and showroom visits has become a common headline in the pandemic-driven news coverage these days. With CDC guidelines urging social distancing practices and essential travel only, Royal Apparel…
Last month, we suspected that the organizers of the Breeders’ Cup T-shirt design contest would receive ample applications. Now that the submission period has closed, officials have narrowed the pool of 93 entrants to five finalists, with one lucky individual set to play an interesting part in horse racing’s history…
Businesses from coffee shops to bars to high-end restaurants may need to adjust their operating models as the country begins to reopen. With sanitary concerns and an increased demand for to-go orders, there is a critical role distributors can play as food and drink companies navigate the new normal…
Reebok’s $70 million sponsorship deal with the UFC has apparently been a point of contention with UFC fighters, due to the fact that the contract states that they can’t wear other companies’ logos at UFC events. That means they can’t get royalties from their other sponsors.
If you give Elon Musk credit for literally nothing else, you simply must hand it to the guy for being tuned in on social media (for better or worse). In this case, it’s for the better, since he seems to have heard the cries of space travel fanatics and has promised some upcoming SpaceX merch, delivered in classic Elon fashion…
Nearly three months have passed since LeBron James delighted fans with displays of his basketball prowess, but the superstar has remained in the public eye, especially through a collaboration with rapper Travis Scott. The duo designed T-shirts that went to members of the high school class of 2020, with proceeds going to charities…
By now, we have heard more than enough of these words: COVID-19, coronavirus, social distancing and many more. I will tell you one more word I have heard enough of: excuses. I hear people blaming their low sales on the virus, on their customers being closed, on the fact they can’t make face-to-face sales…
After a successful three-year tenure that included the overseeing of a complete company rebranding, the introduction of numerous supplier and distributor services, and the development of an industry destination for content, PromoCorner and its president Bill Petrie have mutually agreed to part ways. Joel Moore, owner and CEO of PromoCorner, will serve as president going…
Originally set for April 20, the Boston Marathon was first postponed until September due to the coronavirus, and now will be virtual only. But it will still have its shot at setting the pace as a marquee event, as participants will receive their customary T-shirts, medals and race bibs even as they compete virtually…