Usually around this time we’re reporting on which MLB teams have the best or most creative promotional giveaways scheduled for the rest of the year. The NHL and NBA seasons would also be winding down, so we’d probably have a few stories about big-time playoff giveaways. But, owing to the current circumstances, we’re left to talk about what could have been…
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Dallas Print and Promo Company Strikes Gold With Coronavirus-Themed Loteria Game
Owing to COVID-19 pandemic, the notion of having fun might prove difficult or even guilt-inducing for many individuals, but diversions must go on somehow. Business must do the same, so Versa Printing Inc. is combining the need for both areas to remain vital by issuing a coronavirus-themed loteria game, with the product generating a great response so far…
Re-Ignite Your Joy
Let’s face it, most folks have experienced some very tough times in their business and in their life over the last couple of months. Many have come face to face with some great loss—loss of sales, loss of income and loss of strategies that worked for years, even decades. Great loss creates grief and most…
A Eulogy for the Now-Dead 7-Eleven Branded Nike Shoe
Ahead of the 2020 Olympic Games, Nike had been looking to release a combo sneaker with 7-Eleven for the former’s Japanese followers, but the pandemic’s postponement of the games caused the partners to scrap the idea and decide against the possibility of giving the shoe a backup release in the U.S…
Lady Gaga Is Using a Pink Branded Jockstrap to Merchandise-Bundle Her Way to a No. 1 Album
As she gets ready to release her new album “Chromatica” on May 29, Lady Gaga is going the route of many artists before her by introducing a merch tie-in to increase her chances of debuting at No. 1. Where she’s diverged from the pack is the product itself. In true Gaga fashion, she’s pairing her new album with pink underwear. A jockstrap and a thong, to be specific…
Hexa Custom Launches Its First Ever 100 Percent Customizable Premium Rain Jacket
Hexa Custom, Boulder, Colo., set forth into spring with the launch of its first fully-customizable premium rain jacket, delivering weather protection that’s comfortable and 100 percent on-brand. Hexa Custom debuted in late 2019, offering 100 percent customizable, premium down jackets built from the ground up with no minimums and a three-week delivery window. The fully…
PM Screen Time: Proforma’s Greg Muzzillo on Finding Business Now (and Actually Increasing Sales)
On this episode of PM Screen Time, Sean and Brendan sit down (digitally) with Greg Muzzillo, founder of Proforma. Muzzillo shared tips and advice on finding business in the current market—and how it’s possible to actually increase sales. He also discussed how Proforma is successfully navigating the new normal.
Microsoft Is Sending Out a Pretty Sweet Promo Box for Virtual Conference Attendees
While the organizers of many events are pushing for later dates due to the COVID-19 pandemic, other officials have elected to transform events into digital experiences. Microsoft is going the virtual route for its Build conference, and sent early registrants for the May 19-20 discussion a sweet promo box teeming with promotional products…
Do You Want This $1,300 ‘Joker’ Statue With Tailored Suit?
Despite the fact that it’s six months old at this point, people are still talking about “Joker.” I mean it makes some sense. It did make a boatload of money and win some Oscars, and it was polarizing to say the very least. But aren’t just talking about it—they’re still buying merchandise for it. And…
Cutting Edge: The Difference Between a Successful Tech Promotion and a Dud
When you’re working with tech items in promo, you can’t just chase every shiny thing that makes a momentary splash on the internet. A lot of tech items are expensive, so you’d be putting your customers in a bad spot if they bought a product no one wants by the time people receive it…