Grossman Marketing Group, a fourth-generation marketing services firm based in Somerville, Mass., has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise. Ben Grossman, co-president of Grossman Marketing and founding director of the firm’s Green Marketing and Sustainability Practice, said SwagCycle will allow companies to repurpose their unwanted branded items in…
Trimark, the apparel division of promotional products supplier Polyconcept North America (PCNA), announced it has hired Kate Boyce as vice president and general manager. Boyce will oversee all aspects of Trimark’s business in the U.S. and Canada, including product…
Taking the initiative to ensure safety and responsibility throughout the entire supply chain not only protects the brand equity of end-buyers, but also secures our livelihood in the promotional products industry. Sure, you could continue to gamble by ignoring product safety and responsible sourcing in order to achieve short-term gains, but the safe bet is to invest in the policies and procedures to protect the entire supply chain…
Every year, we look forward to combing through the Inc. 5000 list to see which of our friends in the promotional products industry made it among the esteemed ranks. This year, more than 60 companies related to promotional products made the list. That’s a pretty impressive chunk.
The U.S. Postal Service pulled a T-shirt from its online store after a retired aerospace engineer pointed out that the airplane on the shirt’s design looked like a Cold War-era Soviet aircraft. USPS said the design, which had been selected by an unnamed vendor, was most likely just some stock art of an airplane. Weirdly, the shirt also included a typo that likely would have gone unnoticed if not for the whole strange sequence…
The Trump Campaign is again capitalizing on a promotional product to bolster President Donald Trump’s reelection bid, and, like the eponymous straw, this new item is a way for the president to fight back against someone or something that irks him. Just two days after the news took the internet by storm, the Trump Campaign store has made available a Chris Cuomo T-shirt as its next micro-moment funds generator…
I can’t believe it’s already Wednesday, but I’m relieved because I can finally share the promos that caught my eye this week. Yes, as usual, it’s all about the breweries, food and sports. Everyone needs a niche, right? Keep reading for this week’s fave five.
Bensussen Deutsch & Associates LLC (BDA) announced today that it has entered an agreement to acquire BrandVia, San Jose, Calif. “BrandVia has long been recognized as an innovative company with great people and great clients,” Jay Deutsch, co-founder and CEO of BDA, said in a press release. “They’ve built a tremendous culture of customer service…
We’ll admit, we can’t hear “Ohio State” without also hearing Keegan-Michael Key saying “THE Ohio State University” in the East/West College sketch. And yet, we’re still shocked that the university is going so far as to attempt to trademark the word “The” for its branded apparel. According to ESPN, a U.S. Patent and Trademark Office…
We’ve told you time and time again that Beyoncé runs the world (and promotional merchandise). The pop culture icon recently unveiled her latest merchandise collection, and if you care at all about promo apparel trends, you should probably take notice.
