I can’t believe it’s already Wednesday, but I’m relieved because I can finally share the promos that caught my eye this week. Yes, as usual, it’s all about the breweries, food and sports. Everyone needs a niche, right? Keep reading for this week’s fave five.
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BDA Acquires BrandVia
Bensussen Deutsch & Associates LLC (BDA) announced today that it has entered an agreement to acquire BrandVia, San Jose, Calif. “BrandVia has long been recognized as an innovative company with great people and great clients,” Jay Deutsch, co-founder and CEO of BDA, said in a press release. “They’ve built a tremendous culture of customer service…
Ohio State University Wants to Trademark the Word ‘The’ for Branded Apparel
We’ll admit, we can’t hear “Ohio State” without also hearing Keegan-Michael Key saying “THE Ohio State University” in the East/West College sketch. And yet, we’re still shocked that the university is going so far as to attempt to trademark the word “The” for its branded apparel. According to ESPN, a U.S. Patent and Trademark Office…
New Beyonce Merch Collection Spotlights These Promo Apparel Trends
We’ve told you time and time again that Beyoncé runs the world (and promotional merchandise). The pop culture icon recently unveiled her latest merchandise collection, and if you care at all about promo apparel trends, you should probably take notice.
Rod Brown, CAS, Named 2020 PPAI H. Ted Olson Humanitarian Award Recipient
Promotional Products Association International (PPAI), Irving, Texas, will recognize Rod Brown, CAS, founder of Pleasanton, California-based distributor MadeToOrder, as the 2020 H. Ted Olson Humanitarian Award recipient. The award ceremony will take place during the Chairman’s Leadership Dinner at The PPAI…
UnScripted’s Bill Petrie and Kirby Hasseman on PromoMBA, Idea-Sharing, Building Community and (of Course) Van Halen
It’s the promo industry podcast crossover event of the century! Bill Petrie and Kirby Hasseman of PromoCorner’s UnScripted podcast joined the show to give a sneak peek at PromoMBA, the new education event designed specifically for the working distributor. Plus, we’re talking end-buyer takeaways from the Something Inked show in Las Vegas, ranking Heinz’ new unholy hybrid sauces and answering the important Van Halen questions…
HTT and FSP: Taking the Mystery Out of Custom Apparel
Head to Toe Apparel and Fast Sustainable Products are taking the mystery out of custom apparel, thanks to four easy steps: Pick a style. Pick a fabric. Pick colors. Pick decorations. That’s it. And you don’t purchase thousands of pieces. You don’t buy hundreds of pieces. You can buy as few as 50 pieces (You…
Quinn Expands Production Teams Again
To keep up with the surge in orders, Hanover, Pennsylvania-based Quinn welcomed three more professionals to the family of “printing superheroes.” Carrie Mosley joins the bustling graphic artist team, using her collaborative style and mix of art, marketing and service experience to bring life into artwork and free virtual…
Something Inked Show Recap: What We Learned From Buyers in the Sports, Music and Entertainment Promotional Markets
This past week, we had the fun opportunity of attending the Something Inked show in Las Vegas, where promotional products suppliers met with end-buyers from around multiple exciting promotional markets, such as sports, music, entertainment and more. The show allowed us to zero in a little closer on what these specific types of potential customers are looking for…
Mountain Dew Says Sorry for Michigan Mishap With Special Merch, Labels
After a marketing mistake that saw Mountain Dew include Michigan’s Upper Peninsula as part of Wisconsin, the beverage company created and distributed branded merch and limited-edition bottles created as an apology to Upper Peninsula residents. The geographic error ended up working in Mount Dew’s favor, as the company’s fast response was enough to win over critics…
