BDA Acquires BrandVia

Bensussen Deutsch & Associates LLC (BDA) announced today that it has entered an agreement to acquire BrandVia, San Jose, Calif. “BrandVia has long been recognized as an innovative company with great people and great clients,” Jay Deutsch, co-founder and CEO of BDA, said in a press release. “They’ve built a tremendous culture of customer service…

Ohio State University Wants to Trademark the Word ‘The’ for Branded Apparel

We’ll admit, we can’t hear “Ohio State” without also hearing Keegan-Michael Key saying “THE Ohio State University” in the East/West College sketch. And yet, we’re still shocked that the university is going so far as to attempt to trademark the word “The” for its branded apparel. According to ESPN, a U.S. Patent and Trademark Office…

Rod Brown, CAS, Named 2020 PPAI H. Ted Olson Humanitarian Award Recipient

Promotional Products Association International (PPAI), Irving, Texas, will recognize Rod Brown, CAS, founder of Pleasanton, California-based distributor MadeToOrder, as the 2020 H. Ted Olson Humanitarian Award recipient. The award ceremony will take place during the Chairman’s Leadership Dinner at The PPAI…

UnScripted’s Bill Petrie and Kirby Hasseman on PromoMBA, Idea-Sharing, Building Community and (of Course) Van Halen

It’s the promo industry podcast crossover event of the century! Bill Petrie and Kirby Hasseman of PromoCorner’s UnScripted podcast joined the show to give a sneak peek at PromoMBA, the new education event designed specifically for the working distributor. Plus, we’re talking end-buyer takeaways from the Something Inked show in Las Vegas, ranking Heinz’ new unholy hybrid sauces and answering the important Van Halen questions…

Quinn Expands Production Teams Again

To keep up with the surge in orders, Hanover, Pennsylvania-based Quinn welcomed three more professionals to the family of “printing superheroes.” Carrie Mosley joins the bustling graphic artist team, using her collaborative style and mix of art, marketing and service experience to bring life into artwork and free virtual…

Mountain Dew Says Sorry for Michigan Mishap With Special Merch, Labels

After a marketing mistake that saw Mountain Dew include Michigan’s Upper Peninsula as part of Wisconsin, the beverage company created and distributed branded merch and limited-edition bottles created as an apology to Upper Peninsula residents. The geographic error ended up working in Mount Dew’s favor, as the company’s fast response was enough to win over critics…