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BEL Promo Announces Strategic Sales Manager Hire
BEL Promo, Miami, has announced a new addition to the sales organization. Michelle DeMayo has been hired as the strategic sales manager. “The addition of Michelle highlights our continued commitment to providing world-class service to our distributor partners,” said Susan Lewandowski, BEL Promo’s managing director. “With decades of branded merchandise experience, the addition of Michelle…
How Tags and Labels Can Enhance a Branding Experience
Labels and tags can be used to further enhance a brand and tell its story in greater detail. And as we enter the new year, distributors should be privy to what they can offer so their clients’ brands stand out and stay on people’s minds.
Tom Brady’s Apparel Brand Is Merging With NFL-Backed NoBull
Tom Brady’s Brady apparel brand is merging with NoBull. NoBull already has strong ties to the NFL, having sponsored the Draft Combine.
Be Forgetful
The older I get the more I hear people talk about being forgetful. Forgetting where people put their keys Forgetting why people went into the kitchen Forgetting where people parked their cars In my view, being selectively forgetful is a great thing. Most people will never achieve their full potential because of fear: Fear of…
Executive Perspectives: YNIS Inc. CEO Josh King On Improving Recruiting Efforts
Josh King, CEO of YNIS Inc., shares where the industry’s recruiting efforts can improve, offers insight to his goal-setting process, and more.
Meet Amy Williams: Attorney and Promotional Distributor
Ask the Accountant… Question: I get frequent requests for names of accounting or legal professionals “who know our industry.” They are few and far between. I was recently introduced to an attorney who indeed “knows our industry,” and you might want to meet her. Answer: Amy Williams is an attorney who is also an ad…
Buffalo Bay to Close Its Custom Neckwear Division
Buffalo Bay announced the closing of its neckwear division on May 1, 2024. The company will continue to fill current orders, and accept new and repeat orders through the end of February.
Miller Lite Is Creating 1,000 Running Billboards Instead of Running a Super Bowl Commercial
Rather than running a Super Bowl ad, Miller Lite is giving out 1,000 T-shirts with QR codes to encourage people to become “running billboards.”