Kids these days—when they’re not wasting hours on the YouTube, they’re lacing up their high tops and playing Pokemon Go. (Is any of that true? We’re admittedly far from the youths.) Either way, Gen Z seems to be dictating the trends, lately, and that holds true for apparel, as well. Business Insider recently surveyed more…
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Our Favorite 2019 MLB Apparel Giveaways
The 2019 MLB Opening Day is almost here. We’ve been tracking our favorite players’ spring league performances and making sure our fan gear is ready for the big day. Earlier this month, we spotlighted our favorite outside-the-box stadium giveaways, but now, we’re taking a look specifically at MLB apparel giveaways.
Blue Generation’s Eric Rubin on the Cannabis Industry, a $22 Billion (and Growing) Promotional Market
The $22 billion cannabis industry is expected to reach more than $46 billion in value by 2027. Eric Rubin, president of Blue Generation, joined the show to talk about the huge promotional products sales opportunities the market presents, especially in branded apparel. Plus, Sean and Brendan are talking Blockbuster Video! Get your JNCO jeans ready, because only ’90s kids will remember this episode…
GeigerBTC Expands Supplier Relations Team
Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has expanded its team. Laura Brannan has taken on the role of supplier relationship manager at GeigerBTC and will be working closely with Jason Darbyshire, who joined the company as marketing director in 2018. “We have great suppliers who give us amazing support, and with Laura…
Kylie Jenner Teams With Adidas for Apparel Collection Inspired by Her Makeup Line
Kylie Jenner, the world’s youngest self-made billionaire, has really made a name for herself. Her latest venture? An apparel collaboration with Adidas in support of her make-up line. While the collection doesn’t feature any of her lip kit branding—it’s more of a “theme” playing off the colors—it’s still doing some heavy lifting to promote her make-up line and her own personal brand…
Will New In-App Instagram Checkout Feature Make Its Way to Promo?
No matter the endeavor, anyone who is looking to attract long-term attention must specialize in convenience. Thanks to its 1 billion active monthly users, Instagram has come to enhance its plans to land more of that engrossed pull, with Promo Marketing last year having taken a late-summer look at the site’s growing reliance on e-commerce…
Drum-Line Acquires Elliott Calendar Company
Drum-Line, Stuttgart, Ark., has entered into an agreement to acquire Elliott Calendar Company, also known as Hour Glass Line, based in Coshocton, Ohio. Amberlea Barnes, Drum-Line CEO, said Elliott Calendar’s production and customer service will be moved to Drum-Line’s factory, and that the consolidation should be complete by end of April. Most Hour Glass calendar…
How One Distributor’s $1,500 Self-Promo Mailer Led to $200K in Orders
Sometimes you just have to bet on yourself. That can mean taking a stronger approach to your self-promotion, or it could mean having the courage to make a big change in your professional career. Keith Wilson, sales partner…
Philadelphians Are Angry at Scotch Brand’s Bike Promotion
A good rule of thumb when designing a creative promotional campaign is “don’t get in the way of and anger an entire city’s bicycle community, especially when that city is kind of known for getting angry about things.” Naked Grouse, a brand of Scotch whiskey, didn’t abide by that rule when it chained bicycles that…
BIC Graphic North America Enters Exclusive Partnership with Osprey
BIC Graphic North America, Clearwater, Fla., announced a new and exclusive partnership with Osprey. For more than 40 years, Osprey has created innovative and durable carrying products. “I’m proud to partner with Osprey because they truly stand behind the quality of their packs with the All Mighty…