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Summer Collegiate Baseball Team Wants to Put a Fan’s Dad Bod on T-shirt Giveaway

The Madison Mallards, a summer collegiate baseball team, are having a dad bod contest, through which the winner will have his physique added to a T-shirt giveaway that all fans will receive for a promotional night. Through March 15, the Wisconsin-based team is accepting front and back images of fathers who are proud of their dad bod prowess…

Starline Announces New Partnerships With Industry Buying Groups

Starline, Grand Island, N.Y., announced new and growing partnerships with buying groups Proforma, Reciprocity Road and The Partnering Group. Starline has achieved MVPLP supplier status with Proforma and is now a member of Reciprocity Road and The Partnering Group. “These three groups are incredibly well respected throughout the industry,” said Starline senior vice president of sales and marketing Brian…

The Best International Women’s Day Merch: Our 10 Picks

Happy International Women’s Day, everyone! To celebrate this special day, many brands are releasing International Women’s Day merch that benefits a good cause, and we are fully on board. We’ve rounded up our 10 favorites that we’re adding to our shopping wishlist ASAP. Now if a brand would just push out an International Women’s Day…

This $1,790 Fashion Bag Has a Pretty Cool Idea for Promotional Tote Design

If you’re familiar with Balenciaga, you’ll know the brand isn’t shy about putting out some questionable and expensive items. Who could forget those high-fashion platform Crocs? We definitely didn’t, and we weren’t surprised when the luxury brand released yet another exorbitantly priced item. But this time, it features some cool design elements…

Precision Crystal Gifts and Awards Hires Amy Wooldridge as Customer Service Rep

Precision Crystal Gifts and Awards, Bartlett, Tenn., announced that Amy Wooldridge has joined the team as a customer service representative. Wooldridge has more than a decade of experience in the promotional products industry, and formerly worked at Crystal Images, City of Industry, Calif. She has deep experience in working…

Promo ROI: Tracking and Measuring Client Promotions and Your Own Marketing

One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck…

Amazon Officially Surpasses Walmart as Most-Shopped Apparel Retailer

According to Sourcing Journal, Amazon just officially overtook Walmart as the most-shopped retailer for apparel. The findings are a reflection of shoppers, and not sales. This comes from a Coresight Research study that found that 54 percent of respondents bought clothing or shoes on Amazon in the past year, compared to 47 percent who purchased…

Virgin Atlantic Just Made a Major Change to its Flight Attendant Uniform Policy

Pants: We wear them to work, to the mall, to the bar and, of course, to our weekly Dolly Parton appreciation meetings. But there’s one place you likely don’t see pants: in the sky, on female flight attendants. That’s because the skirt has been the default uniform choice for flight attendants for, well, basically forever.…

This ‘Esports Dress’ for Female Gamers Did Not Go Over Well

Esports is the latest craze to sweep the nation, and with that comes merchandise. Even Fanatics signed a deal to supply the apparel for the Overwatch esports league. But it looks like one esports apparel company missed the mark with its latest item. Over the weekend, Cranium Apparel unveiled its new esports dress for female…