Prime Line, Bridgeport, Conn., the hard goods division of alphabroder, launched 250 new items at the industry’s January trade shows and in its 2019 “New and Favorites” catalog. The favorites among distributors at the shows were the Prime-designed Pull-Topper and MopToppers Webcam Security Cover, the Light-Up-Your-Logo Collection, and Marble journals. “Innovative products have always been…
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Unlikely Promo Lessons I’ve Learned From ‘Slobby’s World,’ the Weirdest Show on Netflix
Today I want to talk to you about a Netflix show I’ve been watching. It’s quite possibly the dumbest show I’ve seen in a long time, and it’s called “Slobby’s World.” It’s a show about a caveman-looking fella named Robert “Slobby” Hall who runs a vintage clothing shop in Arizona called Generation Cool. He takes…
Vistaprint CEO to Step Down After ‘Disappointing’ Second Quarter for Cimpress
Cimpress released its second-quarter earnings report yesterday, and it’s a doozy. In a surprising move, the company will part with Vistaprint CEO Trynka Shineman after Vistaprint posted revenue growth of just 1 percent, while overall Cimpress revenue grew 8 percent, down from 32 percent in the second quarter of 2018. Robert Keane, Cimpress CEO, will serve as interim CEO for Vistaprint while the company looks for a replacement…
My 5 Favorite Promotions of the Week: Death Cab Hats, Brewery Merchandise and More
Happy Wednesday, everyone! My week has been pretty uneventful so far, which is why I decided to spruce things up with another installment of my Fave 5. This week, I’ve seen so many awesome promotional products that my wallet is starting to feel the burn. Check out my favorites below, and let me know which…
‘Corporate, Soulless’: The Devolution of the Super Bowl Logo
Like the combatants who take part in the Super Bowl, not every logo that represents the Big Game can prove a winner. If you have lately found the Super Bowl logos to be rather nondescript and not befitting of the pageantry involved in the gridiron clash, you’re in good company. Todd Radom, who had a…
Artist Uses Embroidered T-shirt Exhibition to Raise Awareness for Good Cause
We at Promo Marketing know the value of a T-shirt. For nonprofits and raising awareness, especially, we’ve seen them make a world of difference. Just this week, Wessex FM is spotlighting embroidered T-shirts that are raising awareness for organ donation…
Under Armour Is Now Making Apparel for Space Travelers (Seriously)
Remember when we told you that the space suit trend was taking over the apparel world? Well, Under Armour is taking it one step further and designing actual space suits now. Virgin Galactic is enlisting the apparel company to design space apparel and footwear for passengers and pilots of its budding commercial spaceflight operation…
Disney Gets Into Print On Demand With Personalized Apparel, Merch on Web Store
If you’ve been to a major theme park like Disney World, you’ve likely seen groups or families with coordinated outfits. They’re usually wearing custom T-shirts with their names on them, or celebrating some sort of anniversary or event. Before, these people either made the shirts themselves or went through a printing company. Disney noticed the…
HALO Branded Solutions Hires New CIO
HALO Branded Solutions, Sterling, Ill., announced the hiring of Rick Goddard as the company’s new chief information officer. Goddard will succeed Dale Moir, who announced his intention to reduce his role at HALO last year. Goddard will report to Adam Weisman, HALO’s chief operating officer. Goddard provides HALO with more than 15 years of experience…
Comfort Zone Selling
I love the saying, “success begins at the edge of your comfort zone.” I’m all for pushing oneself to the edge of their comfort zone, but not beyond. This is especially true when prospecting for new customers. It’s natural for most sales folks to want to reach for the stars and secure large marquee accounts.…
