Phil Koosed, president of BAMKO, joined the show to take us inside its immensely popular and successful branded merch campaigns for Taco Bell, including how the distributor created “Instagrammable” promotional products designed to reach younger demographics online. We also talked about promo’s powerful ROI, corporate social responsibility, private equity. Plus, Sean and Brendan finally discuss Weezer, and ask Phil for help getting Elon Musk on the show…
Search Results for:
Bella+Canvas Launches ‘Fashion Apparel Masterclass’ Online Educational Program
Bella+Canvas, Los Angeles, launched a new online education course for promotional products industry professionals called the “Fashion Apparel Masterclass,” or “FAM” for short. Bella+Canvas set out to create a masterclass that addresses the challenges specific to the promotional products industry and provides solutions that will give members the tools to sell more premium apparel, and…
More Promo Companies Indicted, Fined in Price Fixing Schemes
A federal grand jury in Texas has indicted Taiwanese company G Nova Corp and its CEO over price fixing schemes relating to promotional products. A second company, NetBrands Media Corp. and two of its executives, have already agreed to plead guilty to similar, but unrelated, charges, per Reuters…
Tinder Has Its Own Branded T-shirt Collection Now
What would the world be without Tinder? For one thing, the global news cycle would be far less interesting or disturbing, depending on how one chooses to categorize some of the most recent stories involving the six-year-old dating application. With the ultimate commercialized observance, Valentine’s Day, a little more than a week away, the Tinder…
What’s Your Excuse?
In sales, one of the biggest challenges in converting a prospect to a customer, or a customer to a client is getting more “face time” to continuously explain our value proposition. This is where most sales folks fail. Most sales folks, even seasoned professionals, don’t appreciate the importance of creating “excuses” to get back in…
So … What’s New?
January has come and gone in a flash, and even though you may still be recovering from trekking down each and every trade show aisle, it is time to get to work. Well, we are here to help. We hear it every year from all our customers: “Show me what’s new!” Well, at SnugZ, we…
Polyconcept Appoints Neil Ringel as New CEO
Polyconcept, New Kensington, Pa., announced the appointment of Neil Ringel as its new CEO, effective today. Ringel, whose resume most recently includes head of corporate development for Staples, will replace Gene Colleran, PCNA’s CEO since 2015. “We appreciate Gene’s many contributions to Polyconcept and wish him the very best,” Josh Klevens, managing director at Charlesbank…
Data, Customer Experience and Calculated Risk in the Promo Business
When I used to be heavily invested in music, teachers would often say, “The more you put in, the more you’ll get out.” This is true with my career, in my relationships and with my health. This is equally valid with regard to digital information. For example, the more online digital information I knowingly or…
Snoop Dogg Facing Legal Challenge From Toronto Maple Leafs Over Cannabis Company Logo, Branding
When they visit Little Caesars Arena tonight to face the Detroit Red Wings, the Toronto Maple Leafs would love to focus solely on their immediate competition and the other foes they will face as the NHL playoff race intensifies. However, the historic franchise has another sort of opponent that it’s looking to skate past: Calvin…
NFL Gets Go-Ahead to Seize Counterfeit Super Bowl Merch in Atlanta
Many people have affectionately come to refer to Atlanta as “Hotlanta,” but the NFL wants to make sure that the modified name refers only to the Georgia city’s temperatures and not the quality of the merchandise sold in conjunction with Super Bowl LIII. Beginning today and lasting through noon on Monday, the league—thanks to a…
