Hello there, dear readers. We hope you have enjoyed reading PM Headlines as much as we’ve enjoyed writing the stories. This is just a brief message to say that we will take the next week off from Headlines, returning on Jan. 2. So, when you don’t receive the newsletter from us next week, worry not.…
Well folks, this is it. This the end of our 2018 wrap-up. It’s been a great year for us at Promo Marketing, and we’re glad you’ve been there to share it with us. From a professional standpoint, we’ve done a lot of promotional products stories that we’re proud of. Some were in-depth studies, some were…
The emergence of brand safety in digital marketing has advertisers and media buyers perplexed and searching for answers. On the one hand, digital media advertising is on the rise. On the other hand, there is a legitimate concern for challenges posed by ads that appear alongside material that may be considered offensive to some. While the focus on content placement is a legitimate concern for brands, it is not the only consideration marketers face.
Fanatics has firmly solidified itself as one of the powerhouses of sports merchandise. This year alone the company got the license to produce NFL fan…
‘Tis the season for seasonings, apparently, thanks to Popeye’s. Proving its poultry prowess, the renowned fried chicken chain endeared itself more to devotees on Tuesday, instituting an “Emotional Support” tenders meal that not only provides a comedic take on flyers’ frequent reliance on animals to ease their travel stress, but also shows that the company…
Fast food restaurants really decided to step up their promotional game this year. Maybe they were afraid that they’d be one of those things millennials supposedly are killing. Or maybe they just finally realized how much people love merch. Either way, it led to a ton of, well, creative promotional campaigns from the likes of…
Promotional Products Association International (PPAI), Irving, Texas, has announced the selection of PPAI’s executive vice president, Robert “Bob” McLean, CPA, CAE, as chair-elect of the International Association of Exhibitions and Events (IAEE) and the 2019 Center for Exhibition Industry Research (CEIR) chair of the board. McLean’s selection was announced at Expo! Expo!, IAEE’s annual meeting…
After a report by the Associated Press linked shipments from a forced labor camp in China to a U.S. apparel supplier, some of the company’s end-buyers, mostly schools and universities, have…
We don’t have the rights to use ESPN’s SportsCenter theme song, so you’re just going to have to imagine it here, as we dive into some of our favorite sports-related promotional campaigns and stories from the year. Let’s call it our Top Plays, just to keep the theme alive, shall we?…
Next Level Apparel, Gardena, Calif., announced that it is expanding into Germany and the EU through an exclusive partnership with L-SHOP-TEAM, a Dortmund, Germany-based company with locations across Europe. “We’re delighted to be launching our styles into Germany/EU, and even more so to be launching with L-SHOP-TEAM,” said Mark Seymour, CSO at Next Level Apparel.…