At the end of September, Jerome Hoxton, president of Tru Art Advertising Calendars, Iowa City, Iowa, retired after seven years with the company. Hoxton had a total of 46 years in the industry. Over the years, he served in various roles on both the supplier and distributor sides, working in sales, marketing and product development. He…
The college football slate is intensifying, and collegiate hoops soon will commence, meaning that higher learning institutions across the country have many squirrelly matriculants who are hoping their teams will reward their rabid fandom. At Western Kentucky University, enrollees rely on the mascot Big Red to enhance their enjoyment, but they have also been calling…
I’m sorry I’ve been away so long, fave five fans. What can I say? I’ve been busy trying to get ahold of everything in Nissin’s Ramen merchandise collection. But I’m back now, and I wanted to share some promotions I saw this week that are my new favorites. Let’s hit it…
When it comes to employee T-shirts, there are a few dos and don’ts. Do make your logo easy to read and the center of attention. Don’t go for innuendo that customers might deem vulgar. With that, let’s take a look at the controversy surrounding employee T-shirts at a New Jersey hot dog shop…
When we think of school uniforms, we typically conjure up images of plaid skirts, polo shirts and khaki pants. But what if the landscape of school uniforms changed alongside the growing athleisure trend? That’s an experiment a British school is willing to invest in…
HanesBrands, Winston-Salem, N.C., announced that it is donating nearly 350,000 pairs of underwear, socks and T-shirts to assist victims of flooding from Hurricane Florence in the Carolinas and the Southeast. Hanes is partnering with nonprofit charity Delivering Good to distribute essential basic apparel valued at more than $2 million…
Select bars in the New York tri-state area are now serving IHOPS Pumpkin Pancake Stout, marking yet another news cycle entry for IHOP in what has become an interesting period of branding bravado for the restaurant chain…
Delta Apparel, Duluth, Ga., announced that DTG2Go LLC, its wholly-owned subsidiary based in Greenville, N.C., has acquired substantially all of the assets of Silk Screen Ink Ltd., doing business as SSI Digital Print Services, a provider of digital print services, for $12 million. The acquisition is expected to increase the Delta’s fiscal 2019 revenue by…
Bud Light has pretty much been the Forrest Gump of sports marketing these days. It’s everywhere. Think of a sports moment within the last two years, and try to argue that Bud Light didn’t capitalize on it. Super Bowl? They wrote “Dilly Dilly” in the sky and gave the team a statue. The Browns winning…
While many of us may be clinking glasses for all things that come with the beginning of October—pumpkins, scarecrows, haunted houses and scary movies—we couldn’t help but get sidetracked when Johnnie Walker announced its new Game of Thrones whisky, called “White Walker.” In collaboration with HBO, Johnnie Walker created the limited edition bottle to celebrate…