It’s hard to imagine the feeling of being an Olympic athlete, let alone finding yourself on the podium after a lifetime of dedication to your sport. You know your family and friends are watching, tearing up thinking about how tirelessly you worked to achieve this monumental achievement. Your country’s national anthem plays, you radiate with…
BIC Graphic North America, Clearwater, Fla., announced yesterday that it has appointed David A. Klatt Jr. as CEO, effective immediately. Klatt is somewhat of an outsider to the promotional products industry, most recently serving as the CEO of AAMP Global, a Clearwater-based manufacturer of aftermarket automotive parts and original equipment manufacturer technology. Not completely foreign…
Anyone familiar with the National Basketball Association will know that the Detroit Pistons have enjoyed two periods of admirable consistency—the 1986 through 1990 campaigns when they averaged 57 wins and won a pair of league titles and the 2002 through 2008 journeys where they advanced to the conference finals each year and pocketed a third…
Shopping for good headphones can be tough, and often filled with audiophile jargon that the common music listener doesn’t fully understand. Do you want active noise canceling? Does it hit the highs you want? Does the driver provide enough bass? Does it explode in your ears? That last one is especially important, and you’d think…
While many companies, Sipdark included, sell licensed Glencairn glasses, it seems that the Scottish glassmaker has decided that Sipdark’s wooden whiskey glass too-nearly resembles its iconic glass. Likely as it is that Glencairn would have found fault with Sipdark’s offering due to the design alone…
Though I can identify most of the European nations’ flags (Slovenia, you definitely stumped me), I know that Sheldon Cooper would never invite me to appear on his eponymous “Fun With Flags” podcast. Being a vexillologist suits the “Big Bang Theory” character just fine, but most people would likely struggle to know what threads represent…
Yes, it’s that time of year again. You know how it’ll go, oh seasoned sales pro! We know you are still following all of your New Year’s resolutions and refuse to give in to temptations. “In 2018, I resolve to eat less pie, spend at least one hour every morning on follow-ups and make sure…
At Proforma, we’re not calling this year 2018. We’re calling it 2X18. 2X your success, 2X your profits and 2X your fun by subscribing to our 2X18 Video Series. Video #2 reveals one simple strategy to help increase your sales by 33 percent.
It’s really amazing how some people can turn around a half second of life into a poster, T-shirt or promotional product. Something that resonates with an audience can become immortal if the right person can capitalize on it. We’ve written before about “micro-moments,” or these tiny happenings that become memes and mainstays of the cultural…
Imagine, as an American consumer well-versed in the guile that companies call on to market their wares, heading to a supermarket to satisfy a serious cereal craving and not, for example, seeing Toucan Sam beckoning patrons to buy Froot Loops or Dig’em Frog compelling them to select Honey Smacks. Would their absence, or that of…