Did you see the $10K Big Mac ring McDonald’s is giving away? Either the fast food chain has severely upped its Happy Meal prize game, or something is afoot. Unfortunately, your kids won’t be getting incredibly valuable jewelry with their chicken nuggets anytime soon, but McDonald’s is celebrating the launch of two new Big Mac…
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Olympics-Related Promotional Content is a Huge Risk: Here’s Why
The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation…
Crystal D Celebrates Employees at 16th Annual WOW Day
Crystal D, St. Paul, Minn., celebrated its 16th annual WOW Day on Jan. 19, 2018. The company named 18 new award winners at the event. WOW Day was designed to recognize the hard work and dedication of Crystal D…
Progressive Promotions Inc. Hires Vice President of Sales and Marketing
Progressive Promotions Inc. (PPI), Englewood, N.J., announced that it has hired David Capano as its vice president of sales and marketing. With more than 25 years of experience, Capano has built and led sales and marketing teams for both distributors and suppliers, at startups such as Brandfresh and Shoplet.com, and at industry veterans Vantage Apparel…
An Inside Look at the Design Process Behind Disney’s New Merchandise Collection
In order to create merchandise with cohesive designs, product developers used elements from the style guide including graphics, colors and patterns. Combining these elements with images of famous Disney landmarks and its most popular characters, developers came up with a wide range of products for the 2018 collection…
Dunkin Donuts Will Phase Out Styrofoam Cups by 2020
Dunkin Donuts announced that it plans to phase out plastic foam cups across all of its stores by 2020. The franchise will start in New York and California this spring, replacing the styrofoam cups with new double-walled paper cups. This decision comes after Dunkin Donuts showcased some of its new stores in its hometown of…
Signs.com Huddled 157 People Together to Draw NFL Logos From Memory
Thanks to their thrilling 41-33 Super Bowl LII victory over the New England Patriots, the Philadelphia Eagles soared higher than any other National Football League (NFL) franchise this season, and fans have helped the champions make merchandise history through their all-things-Birds purchases. Now that the nation knows of the depth of talent in the City…
After the Doritos Debacle, Do We Really Need Gendered Packaging?
While some products, such as tampons, are designed and packaged specifically for women, there are plenty of products that receive the same gendered treatment despite being relatively similar or even exactly the same. Take, for example, disposable razors and the so-called pink tax. While these razors look and work the same for men and women, ones that are pink and packaged specifically for women tend to cost more than those made for men…
High Caliber Line Hires Michael Del Bucchia as Marketing Manager
High Caliber Line (HCL), Irwindale, Calif., has announced the hiring of Michael Del Bucchia as marketing manager. Del Bucchia brings 25-plus years of experience within the promotional product industry. His career has been highlighted by his management leadership in marketing, national sales, product development and systems management. “Michael brings more than just experience to our…
Hanesbrands Inc. Partners with National Park Foundation
The U.S. National Park Foundation has joined Winston-Salem, North Carolina-based Hanesbrands Inc. to “inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs.” Through the partnership, Hanesbrands will offer officially licensed apparel under its multiple brands, including Hanes, Champion, Alternative and Gear for Sports. “This tremendous opportunity marries…
