The campaign, spearheaded by the brand’s first ever all-female team of executives, comes as part of a rebranding effort for American Apparel. New ads renew the brand’s trendsetting image while leaving its troubled past behind…
Christmas shopping can be awfully daunting. With so many gifts to get, and such a brief window of time to do so, the holiday season greets us each year with its own share of stress and anxiety. That is, of course, unless you’re actually a sensible person who doesn’t wait until the last possible moment…
Sometimes it’s difficult to select a promotion that’s one of your best. For some distributors, it’s kind of like (to use an old cliché)…
Only 9 percent of people achieve their new year resolutions, according to Statistic Brain. Resolutions and goals are very similar in many ways. Even their definitions are similar. Goals are “the object of a person’s ambition or effort; an aim or desired result,” where a resolution is “a firm decision to do or not to…
In my time as a sports fanatic, I have nurtured affinities for a few teams, and have received encouragement to dislike other franchises based on my fascination. That has meant despising the New York Mets in cherishing the Philadelphia Phillies, loathing the Pittsburgh Penguins and New York Rangers in living and dying by the Flyers,…
Bobbleheads have become so ubiquitous that we at Promo Marketing, along with conducting a roundup of our favorite stories from this year, could have devoted a recap to our accounts of the eye-catching collectibles. Because of that, one could say we admire the efforts of Brad Novak and Phil Sklar, whose four years of accumulating…
Pierre Montaubin, formerly general manager of BIC Graphic for Asia-Pacific, has been promoted to the newly-created position of vice president global support services for BIC Graphic. In an effort to improve customers’ experiences and delivery model efficiency, BIC Graphic has tapped Montaubin to oversee customer relations, logistics/freight and global sourcing in this new role. He…
Fans who stop by at the Joe Louis Arena will be able to pick up memorabilia and collectibles such as signed pucks, framed photos and team-related signage, as well as miscellaneous items from the Joe itself. These items include suite furniture, red folding chairs and pieces of the actual lockers used by countless players over the years…
It’s been a wild ride, but 2017 is somehow already drawing to a close. Maybe it’s the whole “time flies when you’re having fun” thing—or maybe we’ve ventured too close to a black hole, distorting the very fabric of time and space—but boy, that went fast, eh? Anyway, as we move toward the year’s final…
Identity theft is one of the biggest problems of 21st century life. With the onset and growth of e-commerce platforms and online integration for all kinds of things, not to mention the shift to smartphones as primary computing devices, customers are doing everything they can to protect their bank accounts and credit card numbers. Now,…