Arby’s Joins the Merchandise Game With Must-See ‘Meat Sweats’

We can say with confidence that 2017 was the year of fast food merchandise. From Taco Bell to KFC, fast food chains churned out their best combo meals with a side of must-have apparel, and we loved every minute of it. Thankfully, the good times are here to stay thanks to Arby’s new branded merchandise.…

Activists Call for Levi’s to Overhaul Supply Chain for Environmental Purposes

The environmental group Stand.earth is calling on Levi Strauss & Co. to overhaul its supply chain and implement renewable energy, asking the company to source at least 50 percent of its energy from renewable resources by 2035. Last week, activists showed up at the company’s flagship San Francisco store, taking off their jeans as part…

Starline Inc. Receives QCA Accreditation

Quality Certification Alliance (QCA), Chicago, the promotional product industry’s only independent, non-governmental accreditation organization dedicated to helping companies provide brand safety, has awarded QCA Accreditation to Starline Inc., Grand Island, N.Y. Starline becomes only the third supplier in 2017 to achieve Accreditation status as a result of meeting the rigorous qualifications of the promotional products…

Happy New Month: Inch by Inch, Life’s a Cinch

As the New Year approaches, most people will make New Year’s resolutions. Some will take time to plan their resolutions. Others may make their resolutions on New Year’s Eve as midnight approaches. I’ve tried both approaches. Neither works. It’s hard, perhaps impossible, to change overnight. Most people have great goals in mind when they make…

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Promotional Tote Bags Have Become Status Symbols in New York

New York City, the fashion capital of the United States, has been the proving ground for the success of tote bags. People are no longer just using totes to replace paper or plastic shopping bags. Companies have realized the mobile marketing power of totes, creating branded bags for customers to carry out onto the streets. Clever designs and brand loyalty have combined to form the perfect storm for success…

Industry Vet Launches New Supplier Brand Based Around Safety

Industry veteran Paul Dubois has launched a new supplier company focused on products for safety and lifestyle. Safety Made is the new exclusive provider of Dorcy, Life Gear and DieHard brand flashlights along with a full lineup of safety kits and accessories. The Dorcy brand, which has been a promotional industry staple for more than…

How ‘Star Wars’ Has Used Cute As A Marketing Safety Net For Decades

I finally got to see “Star Wars: Episode VIII – The Last Jedi” last night. I won’t spoil anything for you, because I barely made it a few days without hearing about some plot point. There is one part of the movie that I will discuss today, and don’t worry, this won’t spoil anything. How…