Yesterday, Prime Line and alphabroder announced their plans to merge the two companies, creating options for distributors with both hard goods on the Prime Line side and soft goods on alphabroder’s.…
Since his first full Major League Baseball season in 2012—a campaign that yielded the Rookie of the Year Award, an All-Star selection, a Silver Slugger honor and a second-place Most Valuable Player finish, I have proudly ridden…
Certain circumstances can sometimes make a hard sell of the “’Tis the season to be jolly” sentiment, but no matter what is befalling them personally as fall says farewell and winter arrives, college football fans will laud the stretch between Dec. 16 and Jan. 8 as a temporary cure for their concerns. That span represents…
alphabroder, Trevose, Pa., the leading distributor of imprintable sportswear and accessories in North America, has announced the addition of Bridgeport, Connecticut-based Prime Line to its family of brands. The combination of these two companies establishes a new standard in the industry for convenience, service and solutions, creating the industry’s first true “one-stop-shop.” “As a family…
There is a discernible trend in current brand redesigns toward packaging that employs bolder, freer displays of text and imagery. Chobani, seeking to differentiate itself within the crowded Greek yogurt market, looked to the past for its new design. Ditching colored text backgrounds, hyper-realistic images of fruit, and sharp capital lettering, the brand sought to…
E-sports competitions have grown in popularity immensely over recent years. As video game graphics and capabilities grow, reaching wider audiences all over the world due to online play, the activity as a spectator sport has taken off, too, with fans filling world-class venues like Madison Square Garden to watch e-sports competitions. And, like any professional…
Hub Pen Company, Braintree, Mass., has made significant additions to its product portfolio with the acquisition of Balch Springs, Texas-based Best Promotions USA and Channelview, Texas-based Cooler Graphics in deals that were finalized on Nov. 15th, 2017. As a combined business, the commitment to satisfying customers will continue to be the company’s top priority. Best…
Having celebrated its 90th birthday in January, CBS shows no signs of succumbing to decline, especially since the spring yielded its ninth-consecutive coronation as the country’s most-watched network. Never one to rest on its laurels, the New York City-situated entity increased consumers’ festive observation of the holiday season yesterday, launching 10-second spots that feature bobblehead…
Yvon Chouinard, owner of outdoor apparel company Patagonia, intends to take political matters into his own hands when it comes to President Trump’s recent decision to reduce federally protected…
Nothing upsets sports fans more than a glaring typo on their team’s fan apparel. The Birmingham Bowl outraged University of South Florida fans when it unveiled the official merchandise ahead of the big game. The Birmingham Bowl made a critical error when it unveiled its official “South Florida University” merchandise. (Image…