The “mail moment” — the experience that they have when they hold a mailer in their hands and look at it — can be a powerful way to engage with them.
Direct Mail on the Brain
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Custom Ink Appoints Ben Litvinas as Chief Data & Analytics Officer
Litvinas’ role will include growth in machine learning and developing AI capabilities at the Counselor Top 40 distributor.
Cimpress Reports ‘Disappointing’ Q2 Financial Results, Says CEO
The parent company of Vistaprint and National Pen increased revenue, but its earnings before interest, taxes, depreciation and amortization were down.
Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction
The story underscores how print products complement other promotional products – and can even become the star of the show.
Style & Safety First: Trends in Rugged Apparel & Workwear
Beyond rugged durability, workwear is incorporating design elements to enhance comfort and follow trends.
The Current State of Nearshoring in Mexico
Scott Edidin and Scott Pearson of supplier 6AM Sourcing discuss the promo industry’s opportunities in Mexico, following President Donald Trump’s swearing-in for his second term.
STAHLS’ Announces Hotronix & Stampinator Partnership
The agreement brings heat press technology to automatic screen-printing equipment.
St. Louis Printer Targets ‘Recession-Proof’ Markets
Skip Bray, a 43-year industry veteran who first started working at former family-owned French-Bray Printing in Baltimore when he was 16 years old, says he’s enjoying himself career-wise now more than ever before. As the president of Modern Litho-St. Louis, Bray is leading an expansion effort into new market segments.
My Favorite Merch: Debbie Gaspar, Zagwear
Industry distributors share the promo products that they love the most.
Lexmark Recalls 40,000+ Printers Over Fire Risk
The MS725dvn and MX725adve print on paper, vinyl signs, banners and various other plastics. Lexmark sold them in the U.S. and Canada.