In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – Editors Theresa Hegel and Cassie Green discuss the most important things print should know about promo and vice versa.
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Infusion of Wide-Format Gear Sets Shippensburg In-Plant on a Course for Success
For Printing & Duplicating Services at Shippensburg University, a new onslaught of wide-format equipment was a matter of the right person, in the right place.
Hit Promo To Create, Sell Cutter & Buck-Branded Hard Goods
The move marks another strategic partnership between Counselor Top 40 promotional products suppliers.
The Magnet Group Announces 2025 Fran Ford Award, Sales Achievement Award Winners
The Counselor Top 40 supplier honored exemplary team members at its sales meeting in Las Vegas on Jan. 12.
Is Your Leadership Style Evolving?
Changing leadership styles is not an overnight process. It takes time. Here are six ideas to help implement, inspire and engage leadership style.
Shonebarger, Appelbaum Launch New Supplier
Promo veterans Eric Shonebarger and Josh Appelbaum have created TCF Linen, a new division of Ya Ya Creations that offers event supply goods, including centerpieces, wall décor, lighting, tableware and table lines.
Tips for Avoiding Greenwashing & Boosting Eco-Savvy Selling
Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, building trust and using eco-focused tactics to enhance consultative selling practices.
Convergence Corner: How College Hill Maintains Its Local Roots Amid Growth & Expansion
Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo and print customers.
From Mailbox to Memory: Creating Impact Through Touch
When designed thoughtfully, tactile mail creates memorable and shareable experiences. It’s not just about sending mail — it’s about creating a physical connection.
State of Sustainability: What Print & Promo Pros Need To Know
Regulations related to packaging and textile waste, PFAS chemicals and measuring greenhouse gas emissions are all likely to affect the industry.
