Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
Consumer Research: Gender
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Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.
Make Good Habits Good Fun
We all know that good motivation gets us going, but it’s good habits that keep us going.
Trump Announces Trade Deal With Vietnam
The pact, which reportedly hasn’t been finalized yet, would place a 20% tariff on imports from Vietnam.
Where To Aim When You Can’t Spend a Dime
How do you set meaningful goals for FY26 when there’s no money to spend? You aim where dollars don’t matter: your people, your processes, your purpose.
HALO Releases Annual ESG Report
The Counselor Top 40 distributor said it’s on track to meet near-term emissions reduction targets.
Keep US Posted Urges Incoming Postmaster General David Steiner To Pause July Postage Rate Hike Taking Effect the Day Before He Begins
Keep US Posted sent an open letter urging incoming Postmaster General David Steiner to assess outgoing Postmaster General Louis DeJoy’s failed “Delivering for America” plan. DeJoy resigned this spring, but not before moving forward with a massive postage increase set to take effect the day before Steiner starts, July 14.
How To Find the Right Prospects With Direct Mail
In today’s data-rich marketing environment, audience targeting has become more precise and more powerful. One of the most effective methods? List profiling.
Is Production Inkjet Finally Within Reach?
High equipment costs, large footprints, and the belief that inkjet was only viable for high-volume operations created significant barriers to entry.
Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, gives the inside scoop on what giveaways are popular on and off campus.