In recent years the eco-friendly trend has seen significant growth, and should in fact no longer be called a trend, as the need and desire for eco-friendly products and manufacturing becomes entrenched in our consumer psyche. As more and more people become aware of the impact of their purchasing habits on the environment, they are…
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The Power of Utility: The Most Effective and Valuable Promo Products are the Most Useful
With so many promo product options to choose from, you want to maximize your financial investment by selecting a product that would be valued, used daily and effectively supports your critical brand building. The first step is to consider what matters most to the end-users. What compels them to hold on to your promo product…
Read MoreUse Promo Products to Demonstrate Your Commitment to Sustainable Decisions and Practices
Sustainability is more than just another trend–it’s our future. And for many consumers, it’s become an active part of their lifestyle that directly influences their spending decisions. In fact, sustainability is so important to the average consumer that companies like yours are expected to play a role in these eco-friendly efforts. According to a survey…
Read MoreInside Wingstop’s New Sustainable Uniform Program (With the Brand, Distributor and Supplier That Made It Happen)
Wingstop recently completed a full overhaul of its employee uniforms, replacing the old ones with new ones made using 2 million recycled plastic water bottles. Wingstop’s Marisa Carona, The LogoLink Group’s Brad Blankenship and HTT Apparel’s Bill Patterson gave us an inside look at how it all came together…
Read MoreWhisps SVP of Marketing Katie Nahoum on Edible Cheese Sculptures as Merch, Becoming a Lifestyle Brand, Personalization and More
“We’re here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers.” That’s Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she’s talking about her company’s latest promotional merchandise effort: personalized, edible sculptures made from 100% cheese…
Read MorePopSockets & TerraCycle Partner to Create FREE Recycling Program
TerraCycle, a social enterprise on a mission to eliminate the idea of waste, offers a range of national, easy-to-use recycling platforms allowing everyone to #RecycleEverything. You may have already seen TerraCycle in action at your local grocery store with their Zero Waste Box platform that allows you to drop off your TerraCycle approved waste where…
Read MoreA Crash Course on Power Banks
The lithium ion batteries in smartphones have become a sore subject. Each generation of smartphones are equipped with more incredible features that make us even more reliant on our smartphones. What we once used to just communicate with family and friends has become our camera, photo album, GPS, wallet, fitness tracker and so much more.…
Read MoreCut Cables with Qi Charging
Since Apple’s 2017 release of the iPhone 8 and iPhone X as their first Qi-compatible devices, it’s become the standard wireless charging method, allowing more companies to install Qi chargers for public use. Today you’ll find Qi chargers installed at select Starbucks and McDonald’s locations, airports and hotels around the world, at Facebook headquarters, built…
Read MoreGet A (Phone) Grip
Phone grips are for anyone who owns a smartphone, and right now there are more than 264 million smartphone users in the United States alone. A grip enables smartphone users to capture the perfect selfie without fear of dropping their phone, prop up their phone to video chat the family hands-free, and catch a Pokémon…
Read MoreRise in Mobile Tech
Today there are more than 264 million smartphone users in the United States. All of those smartphone users collectively look at their phones 12 billion times a day. Each individual will tap, swipe and click their smartphone an average of 2,617 times a day. Whether communicating with family and friends, responding to an urgent matter…
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