Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women’s companion piece. This women’s apparel companion style should be manufactured with the exact same fabric as the men’s styling—but be distinctly “women’s” in make and silhouette. The theory and logic…
Read MoreHow Women’s Apparel, Unisex and the Corporate Market Has Changed (and How to Sell It Now)
