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Day: May 7, 2025

From Strangers to Customers: The Friendship Principle in Sales

May 7, 2025May 7, 2025 Bob Saunders

Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.

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Managementbob saunders, Management

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