Irving, Texas-based Promotional Products Association International (PPAI) announced Laurie A. Tucker, senior vice president of corporate marketing for FedEx Services, will serve as the keynote speaker at PPAI’s sixth-annual Women’s Leadership Conference in Dallas, Texas, July 26 to 29, 2010 at the Omni Mandalay Hotel.
Since joining the FedEx Corporation in 1978, Tucker has gained extensive experience in a plethora of areas such as marketing, sales, technology, customer service and finance. In her current role, she has been instrumental in developing marketing strategies for several sponsorship marketing programs. Her team is also responsible for building, shaping and managing the FedEx brand.
A marketer and a mom, Tucker will be on hand to share how she has successfully juggled work and homelife, while building one of the most powerful brands in the world. She will also cover how Fortune 100 companies view the promotional products industry, how products are being used and what future opportunities are available.
“It is an incredible opportunity to have Laurie as our keynote speaker,” said Melissa Hendrick, PPAI director of professional development and business media. “Given her experience with such a noted brand, as well as her perspective as an end-buyer, she will bring a very unique and valuable point of view that is sure to motivate and challenge attendees to look at their business in a new light.”
The conference will feature several speakers in more than 10 breakout sessions covering critical topics such as managing conflict, health and fitness, and self-promotion.
For more information, visit www.ppai.org, call (972) 258-3040 or e-mail [email protected].
