In a turn of events fit for the most action-packed of Hollywood blockbusters, Disney has announced that it will be partnering with Solo to promote its upcoming film “Solo: A Star Wars Story”. We know, we know, you’re so excited that you’re practically itching to get to your local grocery store to pick up a pack of cups. Sorry to disappoint, but we’re afraid you’ll have to wait until the darn things get released. For now however, let us bask in the imaginative glory of all the possible drinking games that could be played with those branded cups.
Millennium Falcon versus Death Star beer pong? We already know that some of you will be playing this come release time. But don’t you go around thinking that we’ll be doing the same. Here at Promo Marketing, we are professionals, through and through, both at the office and at home. Make no mistake about it.
Anyway, the announced promotion comes in conjunction with a series of partnerships for the upcoming Star Wars release. Other brands include Denny’s, Esurance, General Mills, Nissan and Symantec. While some might say that this constitutes business as usual, especially with regard to Hollywood, we’re going to have to disagree. It’s great to see so many big-name brands coming together to support a good cause. Star Wars is a cultural icon, and any entity that ensures its ongoing existence for hordes and generations of fans is sure to gain both business and notoriety.
Ever since Disney has taken the reigns of the Star Wars franchise, there have been a number of promotional partnerships made with brands in order to grow excitement for its latest franchise additions. With three movies already released, and another two on the way, there is plenty of room for brands to get involved. While our personal favorite may be the line of Hoth-themed winter jackets from Columbia, the secret to Star Wars marketing success over the years has definitely been cuteness. Seriously, people love cute creatures, robots and aliens, especially when they can buy stuffed animal versions of the things. Interestingly, however, Disney has also announced that it will not be selling branded merchandise at its upcoming theme park in order to present a more authentic and immersive fan experience.
While there was most likely a cavalcade of brands chomping at the bit to get a piece of this promotional campaign, it is certain that none of those brands had the fortunate chance to share a name with the upcoming film. With this in mind, the Solo/Solo matchup, or Solo2 (thanks Sean Norris, our editor-in-chief, for that one) is a match made in heaven. If any of you manage to get your hands on a pack of Star Wars-branded Solo cups, we hope you’ll have fun partying and playing Star Wars-themed games. As for us, we’ll be in the office grinding away, punching the clock to make sure that you, our dear readers, stay informed.
You’re welcome.
