H.I.G. Capital, the private equity firm that owns BIC Graphic and previously owned HALO Branded Solutions, continued its activity in the promo space—or at least adjacent to it. The firm acquired Vision Integrated Graphics, a company that provides print services and marketing solutions for the finance, insurance, health care, retail and automotive industries, among others. It also does automated marketing campaigns, direct mail programs and some signage.
“H.I.G. will enable Vision to continue evolving our suite of solutions towards more technology-driven offerings while further professionalizing and scaling the business,” Brad Moore, Vision’s CEO, told the Financial Post. “We are very excited about the future of the Company, and believe our customers and employees will benefit greatly from this support, allowing Vision to attain its next level of growth.”
H.I.G. most recently made headlines by acquiring Logo Sportswear Inc. in November. There have been other recent private equity moves within the promotional industry, such as Spector & Co.’s recapitalization with Blue Point Capital Partners in April.
“We believe Vision represents an ideal opportunity to invest in a premier marketing solutions provider at a time when Fortune 1000 marketing departments are increasingly focused on utilizing targeted and automated solutions to generate the highest ROI on their spend,” Ryan Kaplan, managing director at H.I.G. told the Financial Post. “Brad and the rest of the executive team will continue to lead the organization through this next exciting phase of organic and inorganic growth, and we look forward to supporting their efforts.”
Financial details of the acquisition were not given.
