Heading to Twitter to inspect which brands’ logos enjoy the most distinction can seem like an artistic version of playing “Where’s Waldo?” The folks at Brandwatch decided to engage in such an investigation to determine the top 50 logos that make the most appearances through the social media platform, analyzing 50 million images to do so.
Brandwatch caught our attention back in the winter when it provided results from an emoji study, prompting Promo Marketing to dub those who put together the findings as having “the best current vocation.” That calling intensifies through the analytic group’s Brand Visibility Report, which gives a nod to the power of brands’ visual elements to attract end-users and, well, secure their cash. Declaring that “all of the brands making the list are at the top of their game” in that respect, Brandwatch found that Amazon made the most appearances, with the Jeff Bezos brainchild making Ronald McDonald a sad clown in outdistancing McDonald’s by nearly 2.5 million Twitter shout-outs.
Here is the top 10:
| Ranking | Brand name | Number of logo mentions on Twitter |
|---|---|---|
| 1 | Amazon | 7,431,193 |
| 2 | McDonald’s | 4,952,473 |
| 3 | Chanel | 3,783,851 |
| 4 | Adidas | 3,088,607 |
| 5 | EA Sports | 2,019,969 |
| 6 | Nike | 1,706,864 |
| 7 | Apple | 1,683,476 |
| 8 | Pepsi | 1,271,466 |
| 9 | Chevrolet | 1,215,015 |
| 10 | Emirates | 1,111,787 |
The 31-page report by Brandwatch personnel covers the period from September 2018 until last February and reveals numerous eureka moments for anyone who is obsessed with seeing which brands resonate and how they are able to do so. In short, one could say that people, in involving the logos in their tweets, are acknowledging those businesses that have long sated their commercial needs and that the list shows the diversity of services that the winners provide.
We searched through 50 million images online to find the top brand logos featured in them most.https://t.co/y6I0q6O8CU
— Kent Lewis 🔥 (@kentjlewis) October 15, 2019
In other words, brands, who are certainly touting their logos through their own tweets, are gaining additional plugs through the public’s decisions to share images in which the logos are present—say in stock art depicting an Amazon logo, or a picture taken in front of Target with its logo in the background. But it is also pretty clear that end-users often provide free publicity to their beloved brands through purposeful inclusions, such as a selfie while drinking a Pepsi.
Intentional or not, mentions of the top 50 brands and the other 153 that constituted the study prove that the meshing of products with their logos stands to increase as companies strive for more eyes on their amenities and hands on their goods. Think about it—the Brandwatch report was able to look at 50 million Twitter images in a six-month period. We would be willing to say that that total might be a drop in the overall ocean of brand mentions globally, owing to how popular certain companies have become worldwide. Through various articles, Promo Marketing has explored many of the top 50 constituents, so it’s no surprise to us that the newsmakers are the ones that earn the greatest Twitter praise. That is not to say that next year’s list will not include newbies, but one can expect that the haves will continue to earn not only tons of money through their own marketing efforts but also through the sort of we-love-you considerations that millions of Twitter users willingly provide each day.
Given the scope of the study, nobody should find it surprising that Brandwatch also provided breakdowns based on industries’ success, popularity among men and women and regional regard for brands. The last component particularly struck us, since Brandwatch reflected it through a map of the U.S. Fans of Nike, for example, have made obvious that they love the brand, as the company was the most cherished Twitter-worthy enterprise in 20 states. We certainly found it surprising that the Los Angeles Lakers outpaced everyone in Georgia and Nescafe resounded with Hawaii residents.
