St. Regis Crystal, Cheektowaga, N.Y., announced the appointment of Steve Smidt to the position of vice president of sales and marketing. While his mandate is to drive sales across the entire U.S. market, his focus will be on the West Coast. As former vice president of sales and marketing for Logomark and All-in-One, Smidt brings over 10 years of experience in the industry and is well known and highly respected by colleagues and clients alike.
Smidt carries with him a rich work experience and strength in implementing results-driven strategic marketing campaigns and looks forward to working with his distributor friends on the West Coast and across the United States. He will be responsible for developing sales in all seven of the St. Regis Group brands: St. Regis Crystal, Etching Industries, The Martin Company, Prestige Glass, Mi Pen Company, Waterleaf Studios and Etching Wine & Spirits.
For more information, visit St. Regis Crystal’s website.
