Even though summer isn’t technically over until Sept. 22, August tends to be the unofficial end of summer (just like Memorial Day acts as the unofficial start). So, the season is winding down—even if you weren’t able to take your usual summer vacation—and the kids are headed back to school, whether that be virtually or in-person.
With that also comes the end of Q3 and the start of the final quarter of 2020. If you haven’t begun to prep for Q4, don’t worry. As Kevin Bloomquist, director of sales, North America for Spector and Co., Montreal, shared with us, the best time to start thinking and planning for the fourth quarter is right now!
With that in mind, we assembled this quick selling guide of what you should know about Q4. Below, you’ll find some tips and advice on trends and expectations for this year, along with a hand-picked collection of products for Q4’s in-demand categories. We hope it points you in the right direction for some year-end sales.
What Buyers Are Looking For
With the change in demand for certain products, overall, this Q4 will most likely look a lot different compared to last year.
“I believe with all that we have been dealing with, end-buyers will be looking for more thoughtful products, as well as more creativity all around,” Bloomquist said. “It is not all about the product, it is also the added value we bring with creativity and decoration options. They will want items that have more perceived value and function. [This includes] any products that fit into a person’s well-being, work life at home and life balance.”
As for apparel, there is still a place for it, but personal protective equipment (PPE) is going to be a must-have for the back-to-school season. “I think end-buyers will still be looking for promotional products, such as T-shirts and fleece, for back-to-school and end-of-summer activities and holidays,” said Tracy-Ann Kilelee, merchandising and marketing coordinator for Delta Apparel, Duluth, Ga. “Even though times are a bit different this time of year than they were last year.
“Face masks will also be in high demand as students, teachers and staff will need to be equipped with PPE as they roll into a very strange school year and try to make sure everyone is staying safe and protected,” Kilelee continued. “I think the high demand of face masks and PPE products will span more than just schools, as people/families will need more PPE products as their lives get busier from the school year reopening.”
What’s Changed (and What Hasn’t)
A lot has changed for your customers, so be ready to help guide them as always with their promo needs. But approach Q4 knowing that customers will rely on you for more than just products.
“I believe as an industry we should remember that our customers still want the same products they have always wanted from us, as well as the quality, trust and service they have come to expect,” Kilelee said. “We should check in more with our customers and take the additional free time we have to find new leads, or research digital selling tools and services. This way you keep up with the ever-changing socioeconomic climate and avoid becoming irrelevant.”
But keep in mind this is not your typical Q4. Bloomquist, who is looking forward to moving past the struggles of 2020, hopes for a strong quarter that carries into 2021.
“Remember to be respectful of the situation and the stress that we all have been going through,” he said. “This includes vendors, distributors, factories and end-users. We are all in this together and need to work hard to help strengthen our industry.”
Product Ideas
Made in USA Custom Face Mask by FPS Apparel
Face masks are now like car keys—you grab them and go! End-users can feel good knowing that these custom face masks are made of double-layered lightweight polyester. Plus, for every 1,000 masks purchased, 100 masks are donated.
Mailing Boxes by American Accents
Presentation is key. When end-users receive an item in the mail or are given a gift, the first thing they typically notice is what the item comes in. So, why not make it memorable? These mailing boxes are digitally printed with four-color process and come in multiple sizes.
Logan Keyring by Spector & Co.
Made from zinc alloy, this stylus tool provides a no-touch way to open doors, operate touchscreens and press buttons. Plus, it includes a laser engraved imprint so end-users can do it all while looking extremely classy.
Adjustable Full-Color Adult Face Mask With Straw Hole by Aprons Etc.
Drinking a beverage while wearing a mask is not a simple task. But, this face mask allows end-users to easily open a straw access hole and take a sip of their drink without taking off their masks. It’s that easy.
Delectable Abundance by Maple Ridge Farms
Life is just better with chocolate. This tower includes all the classics, like chocolate sea salt potato chips (yes, that’s a thing), English butter toffee, chocolate covered almonds, western trail mix and more. Who wouldn’t love this as a gift?
Mask Extender by Stylecraft Inc.
If you’ve ever worn a headband for more than a few hours, you’d know it can be, well, kind of painful. The same thing can happen with extensive mask wear. Thankfully, this mask extender can make this things more comfortable by relieving the pressure. Simply attach the ear loops to the mask extender so it can lay comfortably on the back of the head.
Koozie PrevaGuard britePix Can Kooler by BIC Graphic
This beverage cooler will be an absolute game-changer for end-users. It features an antimicrobial additive, which helps protect the can cooler by suppressing growth of bacteria, algae, fungus, mold and mildew to ease end-users’ minds.
Eco Adult Face Mask by Next Level Apparel
Masking up is stress-free, especially when end-users know the version they’re wearing is lightweight and breathable. This specific mask is not only reusable, but also made using RPET poly from recycled water bottles. It comes in eight colors.
16 oz. Mason Jar Mug by HOWW Manufacturing
People stuck at home have been supporting their favorite local restaurants by ordering out more often, so these mason jar mugs could be a great addition to any takeout and delivery orders. They feature screw-on lids and straws and are made of a thick-walled acrylic, making drinks even more enjoyable.
Reusable 3-Ply Non-Medical Face Mask by Delta Apparel
This mask has an antimicrobial finish, which is nice. But what’s really nice is that it’s machine washable and has easy on and off ear loops. Two mask colors are available.
Women’s Blazer Optiweave Polywool Stretch by Executive Apparel
Even though end-users may still be dressing business casual—or just casual—while working from home, they’ll be back to wearing business professional at some point. This women’s blazer is the perfect piece for a more corporate uniform or any polished look. It’s available in black, charcoal gray and navy blue.
Square Cork Coasters (Set of Four) by Americanna Company LLC
There are always regrets when someone places a beverage on a nice surface just to pick it up and realize it’s left a water ring. This four-piece coaster set will protect end-users’ tables, desks or anywhere they happen to leave a drink. Plus, it’s perfect for showcasing messages or logos.
