Spring is officially here, and with Easter Sunday just a few days away, who doesn’t want to add a little marshmallow-y flavor to their … Pepsi? Sounds a little questionable, right? But Pepsi and Peeps are pretty certain that fans of both sugary treats will want to mix the two—especially when it comes in such fun packaging.
Last week, Pepsi officially launched the Pepsi x Peeps drink, which “combines the crisp, refreshing taste of Pepsi cola with the pillowy-soft and sweet Peeps marshmallow flavor consumers love.” Each drink comes in a 7.5 oz. mini can colored yellow, pink or blue to match the marshmallow candy.
“The Peeps brand always finds great joy in teaming up with partners to bring our beloved marshmallow flavor to fans in new and exciting ways, which is why we’re thrilled to collaborate with Pepsi on this limited-edition PEPSI x PEEPS beverage leading up to the Easter holiday,” said Peeps brand manager Caitlin Servian. “We look forward to seeing how fans express their Peepsonality as part of the #HangingWithMyPEEPS sweepstakes and hope they enjoy this sweet new cola offering.”
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Customers can share pictures of themselves enjoying the Pepsi or Peeps (or both) for the chance to win an “epic collector’s package of Pepsi x Peeps.” Details on what’s actually included in the package are scarce, but we’re guessing it will contain some branded merchandise, as the Peeps brand has relied on creative merchandising before.
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In addition to the drink, the two brands are using branded marketing techniques like dioramas using Peeps to get everyone in the pastel-colored spirit this spring.
We feel like they missed an opportunity not calling it “Peepsi,” but what can you do?
