Prime Line, Bridgeport, Conn., announced today the hiring of David Fiderer as director of marketing. Fiderer is a 25-year industry veteran with experience on both the supplier and distributor sides of the business. Most recently, he was the national sales director for supplier Andrew Philips/Millennium Leather LLC.
“David brings us a high level of marketing expertise, which he developed in a sales environment. He understands distributors’ needs and those of our sales team. These are just some of the reasons we expect him to become a valuable resource for our company,” said Jeff Lederer, president of Prime Line.
“I guess you could say I’ve come full circle,” said Fiderer. “I started in this industry as a distributor and a Prime Line customer. When I joined the supplier side, they became a friendly competitor. Now, it’s my good fortune to work with Prime in an area where I can really contribute.”
“This is an exciting opportunity for me and a really great fit,” he added.
Prime Line is a 5-star rated supplier and a founding member of the Quality Certification Alliance (QCA). The company has been a leading industry supplier since 1980 and is headquartered in Bridgeport, Conn. For more information, visit Prime Line’s website.
