Everyone in the automotive world needs an undeniably strong competitive and creative will to make a lasting difference. Sales figures may be the best means to measure that determination, and with 2016 marking the seventh-straight year of sales gains for new cars and light trucks, distributors could play an equally huge part in heightening future sales tallies and should definitely look to be more inventive with promotional product ideas that lead to more lucrative transactions.
Stouse LLC, New Century, Kan., has an impressive array of quality screen printed, flexographic and various forms of digitally printed items. That flexibility within its product line, namely through decals, magnets, plastics, roll labels and signs, has made it an obvious hit with distributors targeting the automotive world, with the supplier having 38 percent of new orders repeat. Fifty-five percent of those continued connections have been in the automotive world, and 75 of those are from auto-focused distributors. The entity also takes pride in having auto orders repeat, on average, every eight months.
“This is a growing industry, in fact, a multibillion retail industry,” Mike Stoeck, director of sales and marketing for Stouse LLC, said. “… Because of that, you have to be aware that you’re selling solutions and not just products.”
Supplying goods for car dealerships, who, according to Autodata Corp., sold $17.55 million new cars and light trucks last year, is an undeniably lucrative sector. The Stouse team therefore has proven a wonderful ally to distributors that want to tout the promotional possibilities to generate not only immediate financial gains for a dealership but also acquire repeat business.
Within the corresponding white paper, “Rev Up Your Sales Momentum Through Automotive Products,” distributors can acquire or strengthen that wisdom by discovering the following:
- Learning about trends within the automotive industry, including a heavy move toward purchasing SUVs
- Becoming familiar with products that could produce stronger relationships between buyers and sellers
- Understanding the kinship among different members of the automotive world and the need to strengthen those bonds
- Appreciating that those relationships reflect the increased awareness that consumers have with regards to what they want and the quality that they want those items to possess.
Becoming successful in the automotive world depends on many factors, and promoting and making use of products and corresponding with suppliers will help you to put the pedal to the metal with ease. They are what will drive you in enjoying elevated confidence and increased revenue.
Download “Rev Up Your Sales Momentum Through Automotive Products” now.
