Rupt Ventures, the venture arm of Rupt and the first venture fund dedicated to the promotional products industry, has announced its strategic investment in Desk Plants, a trailblazer in sustainable and customizable potted plants for corporate gifting. This partnership underscores Rupt Ventures’ commitment to propelling forward-thinking ventures like Desk Plants toward greater success and impact within the promo industry.
Following its inaugural investment in Sweeter Cards, Rupt Ventures, founded by Jason Lucash and Mike Szymczak, continues its mission to support visionary founders and businesses reshaping the promotional industry landscape. With a focus on sustainability and innovation, Rupt Ventures seeks out investments with exceptional potential for growth and positive impact. The investment in Desk Plants marks a significant milestone in Rupt Ventures’ journey to cultivate a diverse portfolio of industry-leading brands.
“Desk Plants embodies the essence of what Rupt ventures stands for — innovation, sustainability, and a commitment to excellence,” said Lucash. “With Lawrence Hanley at the helm, Desk Plants has redefined the corporate gifting landscape, and we’re thrilled to support their journey to even greater heights. This investment represents a strategic step forward in our mission to reshape the promo industry through visionary partnerships with amazing entrepreneurs.”
Desk Plants, founded by Lawrence Hanley in 2018, has emerged as a leader in sustainable branding solutions by offering customizable potted plants that not only convey thoughtfulness, but also contribute to lasting brand visibility. With a focus on sustainability, Desk Plants utilizes eco-conscious packaging and offers a range ofc comprehensive services to meet the diverse needs of its clients.
“We are excited to embark on this journey with Rupt Ventures we continue to innovate and grow,” Hanley said. “With their expertise and resources, we’re poised to expand our reach and amplify our impact within the promo industry. Together, we’re redefining corporate gifting with sustainable and memorable branding solutions.”
With the support of Rupt Ventures, Desk Plants plans to accelerate its expansion efforts, broaden its product offerings, and enhance its sales and marketing initiatives to reach a wider audience. Additionally, Desk Plants has been moved into Rupt’s production facility in Austin, TX, allowing for seamless production and room for expansion. Lastly, the investment will enable Desk Plants to further strengthen its commitment to sustainability and customer satisfaction.
Rupt Ventures’ strategic investment in Desk Plants marks the beginning of an exciting chapter, as both entities collaborate to drive positive change within the promo industry. This partnership represents a fusion of innovation, sustainability, and purpose-driven entrepreneurship, setting the stage for transformative growth and impact.
Source: Rupt
The preceding press release was provided by a company unaffiliated with Print & Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Print & Promo Marketing.
