Over the holidays, I was thinking about the rituals that have been a part of my life and how they relate to how I got my start in printing and direct mail marketing.
Pausing to reflect isn’t just about nostalgia but bringing order to chaos.
I was sitting in my dad’s apartment at our old family dining room table, writing out his cards to send out in the mail. He was reading off people’s names from a green leatherette gold embossed address book that my mom must have bought back in the ’90s. She passed almost three years ago, but he still knows her handwriting better than his own.
Neighbors, relatives, friends, co-workers … so many familiar names, some crossed out entirely, others with multiple addresses reflecting the ebbs and flows of their lives. Checking that book was a tradition mom and I had for many years.
Read the rest of Paul’s column on Printing Impressions.
