For direct mail marketers working on a campaign, it would make sense for them to want to ensure that their mail piece doesn’t wind up in the trash can.
Having a strong relationship with their printer can help take their direct mail from good to great.
To help explain how to do this, Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC) about how mailers can foster strong relationships with printers to help their direct mail campaigns in the long run.
“There might be more than you realize that your printer can do for you than just print it and stick it in a mailbox for you,” McQuilken said.
Read the rest of this story on Printing Impressions.
