Pairing the tactile impact of direct mail with the immersive power of augmented reality (AR) continues to be a winning formula for marketers. As technology evolves and consumer expectations grow, AR has become even more accessible and effective for enhancing print campaigns. When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
Why Some Still Hesitate to Use AR
Cost Concerns – While once considered pricey, AR technology is now more affordable than ever. With DIY platforms and SaaS tools, you can build impactful AR experiences without a big agency budget.
Complexity Fears – AR might sound intimidating, but it doesn’t have to be. Many user-friendly platforms offer drag-and-drop interfaces and integrations with CRM and print systems. Tools like Blippar, UniteAR, and Overly make it simple for marketers of any skill level to deploy AR in print.
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