If you’re in sales, you’ve heard this before: The best way to sell is by not selling at all.
When it comes to the print industry, this holds true as well. But for those not familiar with it, this can sound counterintuitive. Or, it may simply spark the question, “How do you actually do that?”
I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.
From inbound marketing and SEO to automated workflows and content strategies, it’s time to turn your website and marketing tools into a top-performing sales channel.
Here, I’ll break down key concepts that highlight how you should do this and why it works.
Read the rest of this story on Printing Impressions.
