There’s this idea in sales that confidence is something you must have before you act and the best reps are born bold, unshakable, and always ready to pick up the phone.
Wrong.
Confidence isn’t a prerequisite. It’s a result.
Every successful call, every “no” that didn’t kill you, every time you showed up and didn’t die of embarrassment—that’s how confidence is built. You don’t get confident and then act. You act, and then you get confident.
I’ve seen new reps paralyzed, waiting for the magical day when they “feel ready.” They’ll say, “I’m just not confident enough to prospect yet,” and I say, “Of course you’re not. But make the call anyway.”
That first voicemail might be shaky. You’ll mispronounce a name. You’ll forget your script. But the second one will be better. And the third will sound like you actually belong in sales.
Because you do.
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