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It’s no secret that PRINTING United Expo is the place to explore innovation across the entire printing industry — from wide-format and packaging to promotional products, commercial, apparel, textile, and more. For this reason, it’s no surprise that promotional products suppliers and printers attend Expo eager to explore the latest technologies and solutions to improve and grow their businesses.
For The Fanatic Group — an Edison, New Jersey-based provider of officially licensed collegiate products and custom-branded gift merchandise — Expo is central to the company’s purchasing process.
“We always visit PRINTING United Expo with an open mind to find new equipment,” says Gregg Solomon, president of The Fanatic Group. “The process of seeing a machine in person, understanding its capabilities, and learning from technicians is very valuable in the process of purchasing.”
Supplying merchandise to over 4,000 colleges and schools across the country, The Fanatic Group relies on solutions that can deliver full-color, digitally printed drinkware, gifts, and novelty products with low minimums and fast turnaround times.
To meet those needs, the company leans on eight UV-LED flatbed printers and one UV-LED digital rotary printer, producing items like stainless steel tumblers, water bottles, and ceramic mugs.
Read the rest of this story on Printing Impressions.
