In a bonus episode, Theresa Hegel and Cassie Green of Apparelist and PRINTING United Alliance chat with another supplier partner that provided blanks for the Branding Together merch project. Atlantis Headwear (asi/37380), a sustainable Italian supplier, contributed trucker caps and bucket hats, all made of recycled materials, for the project.
Elisa Pavan, sustainability manager at Atlantis, shares her journey in the apparel industry, highlighting her transition from the world of fast fashion to a focus on sustainability. She discusses the importance of transparency and data to combat greenwashing, as well as why durability and end-of-life management are crucial conversations in low-impact production.
Mentioned in the episode:
- Branding Together: Unveiling Our Special Merch Project, With Stanley/Stella
- The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Podcast Chapters
4:48: Defining sustainability in apparel
8:43: The importance of transparency
11:38: Challenges in sustainable apparel
20:45: Future trends in sustainability
Key Takeaways
• Hosts Cassie Green and Theresa Hegel introduce a special bonus episode focused on a collaborative Branding Together merch project created with apparel decorators and blank suppliers.
• Atlantis Headwear (asi/37380) Sustainability Manager Elisa Pavan discusses her career path from fast fashion into sustainability leadership within headwear.
• Pavan defines sustainability as long-term decision-making centered on durable materials, product safety, traceability and transparency.
• She emphasizes data-driven sustainability, including voluntary nonfinancial disclosures and measurement of Scope 3 emissions.
• The discussion addresses industry challenges such as balancing sustainability with cost, speed to market and material scalability.
• Pavan critiques limited “green” capsule collections, advocating instead for lower-impact changes across entire product lines.
• Looking ahead, she identifies data transparency, durability, circularity and measurable impact as key factors shaping sustainability’s future in apparel and promo.
