Key Takeaways
• Doceo is broadening beyond traditional print into a new Business Services Division that bundles AI advisory, marketing strategy, outsourced print/mail and branded merchandise to become a one-stop shop for clients.
• The expansion reflects both customer-driven demand and a wider industry shift, as most printers are increasingly diversifying into automation, AI-enabled services and promotional products to grow revenue and stay competitive.
For Doceo, print collateral and branded material is as important to a business as “modern” services like AI advisory, marketing audits and web strategy.
The York, PA-based company announced the expansion of its services under a newly minted Business Services Division, which is budgeted into four parts: AI Advisory, Marketing Advisory & Growth Services, Outsourced Print & Mail Solutions, and Branded Merchandise & Apparel.
The company had originally focused on its print services, and the expansion comes in an attempt to increase revenue streams and modernize its approach to business for clients.
Alongside intangible services like AI advisory and marketing assistance, the company will continue to do contract printing for items like transactional documents, variable data printing, direct mail, compliance mailings, and statement and invoice processing. It will also include promotional products services like custom apparel, promotional products, event merchandise and displays, onboarding and welcome kits, appreciation kits, decoration services and custom company stores.
It’s all very much in line with the continuing trend toward “one-stop shops” in print and promo.
“This is what growth looks like when you listen to your customers and invest in the right people,” Doceo President and CEO John Lewis said. “Business Services is a natural evolution of what we’ve built. We started with outsourced print, proved we could deliver and our clients kept asking for more. Now we’re meeting that demand with the same commitment to service and accountability that defines everything we do.”
Jim Haney, Doceo’s chief marketing and technology officer, will oversee the division.
“There’s a lot of noise in the market right now, especially around AI,” Haney said. “Businesses don’t need another vendor with a pitch deck. They need a partner who understands their operations, speaks their language and can actually deliver. That’s what Business Services is built to do. Whether it’s AI strategy, marketing, print and mail, or branded merchandise, every service in this division is backed by real expertise and built to produce real, measurable outcomes.”
Alliance Insights, the research division of PRINTING United Alliance, found that at the time of its 2024 study, approximately 70% of printers and print industry professionals are expecting to expand their business offerings in the next one to two years. This includes harnessing automation and AI to allow for more services, offering online portals for web-to-print processes and expanding into other segments like promotional products.
Alliance Insights data also found that 62% of surveyed print professionals said they were likely to expand into new print segments over the next two years, including apparel or promotional products decoration, due to increasingly low barriers to entry to the industry.
