Every week brings a pile of decisions with real money and real consequences to your desk. Do you invest in a new press? Upgrade the space, or bring on that new hire you’ve talked about for months or, add that software that the vendor keeps pitching? All of this sits in the background while you fight to keep the customers you have and win the ones that actually fit your ideal client profile.
So, what really is the job of owners, presidents, and CEOs in the print industry today? Let’s dig deeper:
- Sits in the big chair
- Running the show
- Carrying the weight of the business
- Having to make calls with incomplete information, a ton of consequences and with lot riding on the outcome
Sounds like a great time, right?
Building and holding on to a competitive advantage in today’s printing industry is just like catching knives. The market keeps throwing them, and you decide which ones to grab, which ones to dodge, and how to stay on your feet while you do it all.
But what happens in those days when things are just not working out? Who holds you accountable to stay the course and get the job done, or kick the can down the road and deal with it another day? Whether that’s an issue with a client or staff member, a vendor or a competitor. How do you hold yourself accountable?
Read the rest of this article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
