Even with geopolitical uncertainty and ongoing regulatory changes, the financial services sector remains steady. Banks and credit unions continue to report healthy performance, with federally insured credit unions growing assets by 2.6% to more than $2 trillion in early 2025. Expanded service offerings and the growing use of AI tools are helping institutions operate more efficiently and serve clients in new ways.
At the same time, demand for financial guidance is rising. With fewer traditional pensions available, more Americans are relying on personal savings and investment accounts to fund retirement. As a result, wealth management services are expanding. McKinsey & Company projects the industry will need an additional 100,000 financial advisers by 2034 to keep up with client demand – highlighting both growth and ongoing hiring challenges.
Product Pick
For promotional products distributors, selling to this industry (which purchased $1.7 billion in promo goods, according to the Counselor 2025 State of the Industry Report) means helping financial institutions attract clients and compete for trust. In a relationship-driven industry, consistent visibility matters. Branded welcome kits for new clients, educational mailers, appreciation gifts and seminar giveaways can help firms reinforce credibility and stay top of mind. With adviser recruitment also a priority, using finance promo products for internal recognition and company culture initiatives offer additional opportunities.
Read this full article on Counselor.
