There’s a common theme I keep hearing from busy printing and graphic shops right now. Presses are running, schedules are full, and people are moving quickly from job to job.
From the outside, it looks like things are working.
But when you spend a little more time in those rooms, something starts to stand out.
Not what’s happening…but what’s not.
There’s a different kind of conversation happening right now in this industry. Not always spoken aloud, but you hear it in passing comments. For example, I hear things like this:
“We’re slammed… but margins feel tighter.”
“We’ve got plenty of work… just not the right kind.”
“We’re moving fast… but it still feels like we’re behind.”
No one says it outright, but you can feel it.
Being busy has become the default. For a while, busy can look like success.
Until it doesn’t.
Read the rest of this article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
