Customers don’t think in print categories, so shops can’t either. Customers bring you one brand identity and want to see it applied across apparel and wide-format products like T-shirts, stickers, and signage.
That shift in customer expectations is driving convergence across print segments. Traditionally, customers would have to split the project across vendors. As more print shops embrace convergence — expanding methods beyond their core business to bring print segments together — they’re becoming the one solution their clients want. This not only brings a more seamless and convenient experience to the customer but also presents growth opportunities for print shops.
For many apparel decorators, bringing wide-format processes in-house is a logical next step.
The Apparel and Wide-Format Connection
To highlight the power of convergence, we chatted with two print businesses that have been through it, making a case for why apparel and wide-format printing just make sense together.
Read this full article on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
